2024
DOI: 10.1088/1755-1315/1324/1/012130
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Towards a Holistic Understanding: Health Consciousness and Perceived Benefit in Consumer Choices of Hydroponic Products

Mochammad Fahlevi,
Mochamad Dandi,
Fajar Juanda Matroji
et al.

Abstract: Hydroponic products have emerged as a popular choice, particularly among urban populations opting for healthy food alternatives. This study aims to investigate the impact of health consciousness and perceived benefits on the purchase intention of hydroponic products. Additionally, it explores the mediating role of perceived benefits, concerning the Value-Based Consumer Decision Model. The study encompasses responses from 208 participants residing in Indonesia, obtained through snowball sampling techniques. The… Show more

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