Towards a method to assess the role of online marketing campaigns in the airline– airport–destination authority triangular business relationship

Vlassi, Eirini; Παπαθεοδώρου, Ανδρέας

doi:10.4324/9781003092070-12

Cited by 2 publications

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“…Achieving increased awareness and building a strong brand identity are considered high priority goals for tourism destinations seeking to increase tourist demand. The necessity for destination marketing and branding, along with the scarcity of financial resources, appeared to pave the way for public-private collaborations in travel and tourism [1]. At the same time, the use of social media has expanded, facilitating the process of destination brand image co-creation and thus contributing to the differentiation of the tourist products offered.…”

Section: Introductionmentioning

confidence: 99%

Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus

Vlassi,

Deirmentzoglou,

Irakleidi

2024

Springer Proceedings in Business and Economics

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The democratization of travel and tourism has led to increased competition among tourist destinations, bringing the importance of destination image to the forefront. At the same time, the expansion of social media made it possible for visitors and stakeholders to collaborate on the creation of the destination image. Thus, both cognitive and affective destination image can be observed in social media and can be found in posts that users upload either in groups dedicated to a specific destination or in posts that use the name of the destination as a hashtag. This study adopts a mixed method approach in order to reveal features of the cognitive and affective perceived destination image and compare them with the projected image. The city of Pafos was chosen as a case study and all the Instagram posts using the hashtags #visitPaphos and #visitPafos (7861 in total) have been collected and analyzed. At the same time, a questionnaire designed and answered by a sample of 108 respondents who are members of Facebook groups acting as forums for holidaymakers in Cyprus. This research attempts to provide practical implications for destination managers and stakeholders to prepare and build their future marketing strategies by gaining a deeper understanding of the impact shared content has on visitor perception.

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Section: Introductionmentioning

confidence: 99%

Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus

Vlassi,

Deirmentzoglou,

Irakleidi

2024

Springer Proceedings in Business and Economics

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Air transport accessibility in business tourism destinations in the COVID-19 pandemic: A Central and Eastern Europe perspective

Rudnicki¹,

Borodako²

2023

Menadž u hotelijerstvu i turiz

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The purpose of this article is to examine the role and indicate the changes caused by the pandemic in the differentiation of the level of air transport accessibility for meetings in selected countries of Central and Eastern Europe. Using a network analysis of air connections between the selected largest airports in Central and Eastern Europe (over 1 million passengers), the accessibility of the most important cities in the meetings industry was investigated. The research is based on data sources (Eurostat, Scyscanner.com, International Congress and Convention Association - ICCA reports) in preand post-COVID times. The analysis is based on seven cities that host the largest number of association meetings. The study identifies three key observations: slow recovery of lost organizational powers, qualitative changes in the processes of meetings organisation, which is connected with the third conclusion - the dominant position of Warsaw as a regional hub for meeting participants in this part of Europe.

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Towards a method to assess the role of online marketing campaigns in the airline– airport–destination authority triangular business relationship

Cited by 2 publications

References 0 publications

Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus

Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus

Air transport accessibility in business tourism destinations in the COVID-19 pandemic: A Central and Eastern Europe perspective

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