“…Blaschke et al, 2014;Cooren et al, 2011;Taylor and Robichaud, 2004) go further: as Cooren et al (2011) explain, communication cannot be considered to be simply one of the many factors involved in organizing, and it cannot be merely the vehicle for the expression of pre-existing 'realities'; rather, it is the means by which organizations are established, composed, designed, and sustained … Organizations are … ongoing and precarious accomplishments realized, experienced, and identified primarily -if not exclusively -in communication processes . (p. 1150) A key issue in the study of higher education communication, as elsewhere in the social sciences, is the challenge of integrating micro-and macro-levels of analysis (Blaschke et al, 2014;Kuhn, 2012;Taylor, 2011), that is, 'how to "zoom" in on a conversation and then out to see it in context' (Taylor, 2011(Taylor, : 1285. Taylor makes a relevant distinction between the 'conversation' and the 'metaconversation': while the former enables 'locally constituted organization', the latter is 'a conversation of conversations' through which the organisational identity emerges and is constituted (Taylor, 2011(Taylor, : 1279.…”