I convey an idea of the significant recent progress, which opens up good
perspectives for high-precision ab-initio computations in heavy flavour physics
based on lattice QCD. This report focuses on the strategy and the challenges of
fully non-perturbative investigations in the B-meson sector, where the b-quark
is treated within an effective theory, as followed by the ALPHA Collaboration.
As an application, I outline its use to determine the b-quark mass and
summarize the status of our ongoing project in the two dynamical flavour
theory.Comment: Invited talk at the Third Workshop on Theory, Phenomenology and
Experiments in Heavy Flavour Physics, 5-7 July 2010, Capri, Italy; 8 pages
including figures, latex2e, uses espcrc2.st