“…In the UK, the Netherlands, and Germany, approximately 30% of the wardrobe has not been worn in the last year (WRAP, 2012;Maldini et al, 2017), meaning that we are producing more than needed, and presumably more than we can physically use. Waste management organizations across Europe are struggling to deal with the pace of changes; where more than half of the items discarded are directly incinerated or used for landfill (Morley, Bartlett and McGill, 2009;FFact, 2014;Palm et al, 2014;EcoTLC, 2016). Moreover, international demand of second-hand clothes is dropping together with prices for clothing resales, resulting in higher volume of used textiles that do not find an environmentally-sound destination (Ljungkvist, Watson and Elander, 2018).…”