“…Actually, research as an object of implementation is alluded to in many studies as a conjunction of approaches, resources, organizational models or theories developed in the past within an organizational frame called 'research' (e.g., Burkhardt & Schoenfeld, 2021;Wang et al, 2021). Some authors avoid the use of the collocation 'implementation of research' and talk about 'implementation of researchbased innovations' (e.g., Jaworski & Potari, 2021;Roesken-Winter et al, 2021). The other authors, however, adhere to the 'implementation of research' language.…”