2022
DOI: 10.2478/mmcks-2022-0006
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Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam

Abstract: The COVID-19 outbreak has created a severe crisis for the general economic situation. Despite the short duration of the pandemic, many innovations are implemented for organizational survival and recovery in the competitive market environment of digital age. This paper aims to find out significant factors and how they impact on E-commerce adoption by small and medium-sized enterprises in Vietnam, especially during the epidemic. The results reveal that technology perceived compatibility has the greatest effect o… Show more

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Cited by 5 publications
(3 citation statements)
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“…1645-1654, ISSN 2558 (Statista, 2023b). The mobile Internet has also transformed the way people shop online, with mobile commerce accounting for over 65% of all e-commerce sales in 2022 (Statista, 2023;Hoang and Nguyen 2022;Paraschiv et al, 2022).…”
Section: Impact Of the Mobile Internetmentioning
confidence: 99%
“…1645-1654, ISSN 2558 (Statista, 2023b). The mobile Internet has also transformed the way people shop online, with mobile commerce accounting for over 65% of all e-commerce sales in 2022 (Statista, 2023;Hoang and Nguyen 2022;Paraschiv et al, 2022).…”
Section: Impact Of the Mobile Internetmentioning
confidence: 99%
“…The recent pandemic outbreak imposes great vulnerability on businesses (Raza & Khan, 2021). Previous research revealed a substantial pandemic impact on local businesses and transactions due to the constraints imposed and low consumer demands in urban marketplaces (Hoang et al, 2021;Lynn et al, 2022). According to Kumar and Ayedee (2021), merchants must optimize their existing business processes using ICT and e-commerce to stay competitive.…”
Section: Review Of Literature Electronic Markets and Sellersmentioning
confidence: 99%
“…This technology power is changing the business model and financial landscape to a digital economy as consumer behaviour changed to transact all activities via Internet-based and mobile applications on smartphones (Widayani et al, 2022). Many companies, including small and medium-sized enterprises (SMEs), have taken this opportunity to enhance the consumer shopping experience by launching e-commerce to increase sales volume as the online product and service presentations can interact with the customers and attract a wider group of customers (Hoang & Nguyen, 2022). The e-business model is a radical innovation to explore new markets, enhance the client experience, and generate more profits (Lee & Trimi, 2018).…”
Section: Introductionmentioning
confidence: 99%