This study adopts an eco-feminist perspective and investigates leisure activities involving seals occurring in the area of Tromsø, an Arctic town in Norway. The aim is to contribute to the discussion of the existence of various conceptualisations of wild animals, with particular attention to their implications in terms of animal welfare and wellbeing, and the promotion of specific ways we as humans view wild animals and ourselves. The data was collected through promotional material, local media and history literature consultation, and participant observation. The results suggest four co-existing conceptualisations of seals: as part of the local cultural heritage, as prey and pest, as friends and pets, and as entertainers. These conceptualisations are discussed in relation to the components of the leisure experience (entertainment, education, self-identity construction), animal welfare and wellbeing, and the ethical implications of the way the local people perceive the seals and view themselves as humans.