Towards an implementation of immersive experience application for marketing and promotion through virtual exhibition

Ario, Muhamad Keenan; Santoso, Yeremia Kenny; Basyari, Favian; Edbert,; Fajar, Muhamad; Panggabean, Francisco Maruli; Satria, Thomas Galih

doi:10.1016/j.simpa.2022.100439

Cited by 8 publications

(2 citation statements)

References 6 publications

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“…The application of state-of-the-art communication technologies could contribute significantly to social sustainability via effective user engagement [39]. Despite the growing interest in the idea of the Metaverse both from academic and business perspectives, there is limited evidence on the factors influencing its social use [22,40,41]. Human-computer interaction (HCI) could be significantly influenced by different factors, including social, economic, and psychological factors.…”

Section: Introductionmentioning

confidence: 99%

Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Alkhwaldi

2024

Sustainability

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The Metaverse technology (MVTECH) is an immersive virtual sphere where people interact with each other via avatars. The MVTECH promised to provide a number of potentials for various sectors including higher education. Despite the fact that MVTECH promotes virtual social interaction between people (e.g., university students), there is a lack of knowledge on what affects users’ perceptions regarding its social sustainability in HEIs, specifically in developing nations. Therefore, this research paper aims to determine the variables that affect the learners’ perceptions toward social sustainability (SS) of MVTECH in higher educational institutions (HEIs) in Jordan. A study model was formulated by integrating the core factors of the “unified theory of acceptance and use of technology” (UTAUT) (“performance expectancy, PE; effort expectancy, EE; social influence, SI; and facilitating conditions, FC”) with “perceived curiosity” (PC) and “extraversion” (EXT) factors. Both PC and EXT were included as context-related variables that may possibly contribute to enhancing the applicability of UTAUT to a wide range of information technologies and settings. Data were collected from 422 students enrolled in Jordanian universities based on an online survey. The analysis of the “structural equation modeling” (SEM) found that students’ perceptions toward Metaverse were significantly influenced by PE, FC, and EXT. Furthermore, the PC construct significantly affected the EE construct. However, EE and SI were revealed to have no significant impact on SS. Drawing from these results, the study makes a number of theoretical advances and clarifies a number of practical implications for those involved in the development, design, and decision-making processes that support the use of the Metaverse in HEIs.

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Section: Introductionmentioning

confidence: 99%

Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Alkhwaldi

2024

Sustainability

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“…It provides a larger revenue with an appropriate support of environmental protections. Ario et al ( 2022 ) believe that virtual exhibition can make a better experience for participators in terms of brand visibility, global reach and cost reduction. Considering the resumption of economic activities in the post-corona era and the need to hold various exhibitions for more interaction between manufacturers and traders, the policy of developing virtual exhibitions will be one of the important drivers of economic green revival of countries in the post-corona era.…”

Section: Introductionmentioning

confidence: 99%

Role of the e-exhibition industry in the green growth of businesses and recovery

Shang¹,

Yu³

et al. 2023

Econ Change Restruct

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In this paper, a survey and two multi-attribute decision-making (MADM) models have been employed to explore critical success factors of e-exhibition in 30 Chinese provinces that is divided into 8 different regions. The research findings showed that in China, the most important success factors of e-exhibition to have green economic recovery are the presence of International collaboration (0.592), green culture (0.490), and visitor’s attitude (0.439). Furthermore, “Beijing and Tianjin” is the most ideal region to promote e-exhibition in China. South Coast region ranked in second place as the most appropriate region for e-exhibition. The least ideal region of China for e-exhibition is the Southwest region that is less developed compared to other regions of China. The major practical policies are the enhancement of international cooperation to hold an e-exhibition, use of electronic exhibition capacities (synchronous and asynchronous) and creating social sustainability awareness through the media and social network.

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Interaktion – das Kernelement der Service Co-Creation

Fließ,

Dyck,

Volkers

2024

Management Von Dienstleistungsprozessen

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Towards an implementation of immersive experience application for marketing and promotion through virtual exhibition

Cited by 8 publications

References 6 publications

Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Role of the e-exhibition industry in the green growth of businesses and recovery

Interaktion – das Kernelement der Service Co-Creation

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