17Morphogenesis in walled organisms represents a highly controlled process that 18 involves cell proliferation and expansion; cell growth is regulated through changes in 19 the structure and mechanics of the cells' walls. Despite taking different evolutionary 20 paths, land plants and some brown algae exhibit developmental and morphological 21 similarities; however, the role of the algal cell wall in morphogenesis remains heavily 22 similar to those observed in plants. In addition, our data show that cleavage-type cell 41 proliferation exists in brown algae similar to that seen in plant and animal systems 42 indicating a possible conserved developmental phenomenon across the branches of 43 multicellular life. 44 103 G sugars present: mixed MG regions are most flexible, followed by M-rich regions, 104 with G-rich regions being the stiffest (MG flexibility > MM > GG; (47)). 105 Since Fucus affords a maternally-free developing embryo, it is an ideal system 106 for studying the mechanics of morphogenesis in brown algae, and, specifically, that 107 underlying cell expansion. 108 Here, we explore the mechanical basis of wall-mediated growth in the Fucus 109 serratus embryo through a combination of atomic force microscopy and alginate 110 immunohistochemistry. Furthermore, we present the first brown algal embryo 111 6 development transcriptome and explore the expression of cell wall biosynthesis and 112 modification genes in early embryo growth. We utilize our data to hypothesize that cell 113 expansion in the Fucus zygote is regulated, in part, by alginate biochemistry and 114 resulting wall mechanics. Our findings point to a physical similarity between the 115 mechanical regulation of cell expansion in plants and brown algae. 116