Towards business identification modeling:A Taobao Case Study (S)

Abstract

With the appearance of new retail, e-commerce has broken the traditional pattern, different categories of goods have their own unique business attributes. Taking transaction business as an example, the traditional physical goods business needs to complete the transaction through the logistics, while the new electronic voucher business achieves that by involving shop verification and the transaction will be totally completed after the consumption of the virtual goods such as the QQ coin. Traditional integral modeling that describes all businesses through a process has been hard to meet such a scenario. In recent years, there have been a lot of studies on business process modeling. These methods mainly focus on the process and data level and do not support business modeling well. In this work, we construct a Business Identification Model(BIM) based on four business sources to handle unique complex business process. We develop a platform based on BIM and verify our model in the real processes of our cooperation company. In addition, BIM supports assembling and reusing in business-level in our case.