“…The relationship between ecotourism and neo-colonialism has been an enduring interest amongst tourism researchers (e.g. Aquino, 2019;Büscher & Fletcher, 2017;Devine & Ojeda, 2017;Loperena, 2017;Mkono, 2019). Defined as a responsible journey to natural areas that aims to support environmental conservation, improve local well-being and educate tourists (The International Ecotourism Society, 2018), ecotourism has been closely associated with sustainable rural development, particularly in the developing nations (Eshun & Tagoe-Darko, 2015;Mitchell & Ashley, 2010).…”