Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

Chigora, Farai; Mutambara, Emmanuel; Ndlovu, Joram; Muzurura, Joe; Zvavahera, Promise

doi:10.46222/ajhtl.19770720-71

Cited by 5 publications

(6 citation statements)

References 50 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Tourist destination personality not only has a significant positive impact on recommendation intention and tourist loyalty, but also helps tourists to identify and choose [22]. So far, individuality has become an important means for some tourist destinations to maintain long-term differences [23]. However, the shaping of personality is not completely controlled by the destination marketer.…”

Section: Research On Brand Positioning Of Tourism Destinationmentioning

confidence: 99%

The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism

et al. 2023

View full text Add to dashboard Cite

Tourists’ good brand sensory image for Traditional Chinese Medicine health tourism (TCMHT) can improve the brand building of tourism destinations. This paper takes some tourists who enter the scenic spots of integrated TCMHT as the research object to investigate the sensory perception of the brand of the TCMHT destination of this group, aiming to further analyze the matching degree between the existing brand building of TCMHT destination and Tourists’ Brand Sensory Impression (TBSI). This paper uses Matlab software to carry out a visual word cloud analysis on the TCMHT keywords that tourists pay more attention to. Based on the word cloud data, the binary Logistic regression model is constructed by using Python and SPSS software, and the influencing factors of TBSI’s selection of TCM are analyzed from six dimensions. The results show that the richness of natural landscape, the quantity and type of cultural resources, ecological environment, professional service ability, healthy diet and supporting facilities, and market position have a significant positive impact on the choice of TCMHT destination. Meanwhile, the marketing publicity, forms and features of TCMHT destinations have a significant positive impact on tourists’ impression intention. Based on the research conclusions and the characteristics of TBSI, this paper proposes the development positioning of tourist destinations, and provides theoretical guidance for the brand building of tourist destinations by using tourists’ unique, specific and direct sensory experience.

show abstract

Section: Research On Brand Positioning Of Tourism Destinationmentioning

confidence: 99%

The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism

et al. 2023

View full text Add to dashboard Cite

show abstract

“…The basic feature of CBT is that the Community owns, i.e. fully controls and manages, the local tourism business (Chigora et al, 2020;Giampiccoli and Mtapuri, 2012).…”

Section: Poverty Alleviation Through the Development Of Sustainable F...mentioning

confidence: 99%

“…Research approaches to poverty have evolved from economic reductionism, according to which poverty is mono-dimensional in nature, to a generalist approach that emphasises poverty's multidimensional nature. These approaches are subsequently THEORETICAL BACKGROUND OF THE STUDY Defining poverty as a social phenomenon depends significantly on socio-historical conditions and the content of this concept changes in time and space (Ashley et al, 2000;Chigora et al, 2020;Filipová and Valná, 1995: 118). For these reasons, Townsend (1979: 28) considers poverty as a dynamic concept.…”

Section: Introductionmentioning

confidence: 99%

“…They understand poverty as a multidimensional phenomenon, a deficit of certain things on which a human health, well-being and autonomous functioning in society depend, including the ability to meet basic needs (food, housing, clothing, etc. ;Cattarinich, 2001: 1;Chigora et al, 2020). The aforementioned deprivation may relate to an insufficient income, consumption or assets, status, rights or security.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Potential for Sustainable Development of Rural Communities by Community-Based Ecotourism a Case Study of Rural Village Pastanga, Sikkim Himalaya, India

DEMKOVA¹,

SHARMA²,

Mishra³

et al. 2022

GTG

View full text Add to dashboard Cite

Poverty is one of the most pressing global problems of the world today. One promising option to provide employment opportunities for the inhabitants of underdeveloped rural areas is the development of ‘pro-poor tourism’. Poverty alleviation tourism can generate environmental benefits in addition to economic, social and cultural ones. This study aims to discuss the possibilities of poverty alleviation of rural communities through the development of community-based ecotourism. The introductory part of the study briefly defines the theoretical frameworks of the concept of poverty and ecotourism in the context of sustainable development. Using the specific example of the Mid-Himalayan Rural village of Pastanga (India), show the potential areas for developing community-based ecotourism with respect to the local development opportunities. In the same way that is draw on our own research as well as available statistical data from the East Sikkim and Questionnaire Survey-2021. The case study presents the current extent of adventure trekking tourism and highlights the trends, characteristics and significance of trekking in Pastanga-Khedi eco-trail. The paper also propose strategies for exploring the trekking potential through the emphasis on ecotourism in the study area. In conclusion, we propose solutions for the regulated development of the area in a participatory way by the concerned stakeholders by implementing activities related to the Community-Based Ecotourism.

show abstract

“…Tourism has been a social, cultural and economic event for both the tourist and the host. It is understood that the most enticing tourist draw for tourists is proximity to various areas of the country, different lifestyles and new cultures.In this context, the current study aims to understand the expectations of residents about the impacts of tourism in Aqaba, Jordan, namely: effects, social impact, cultural impact and economic impact, and to examine, if any, the variations in the perceptions of residents across various citizen groups.The literature review indicates that several observational tourism research have looked at the effects of the industry on local community development (Chigora et al, 2020;Harilal and Tichaawa, 2020;Alfandi, 2020). But these studies are uncommon and much less use multidimensional community property assessments.…”

Section: Introductionmentioning

confidence: 99%

Tourists and Local Community of the Case Study Aqaba Special Economic Zone Authority (Aseza)

Jawabreh¹

2021

GTG

View full text Add to dashboard Cite

The research aims to examine the shared effect of tourism in Aqaba and the Jordanian host culture. Despite the presence of preferences and developments in tourism opportunities and problems, despite the fact that these circumstances are marked by, uncertainty, and personal shifts, the local community's behaviour and attitudes towards the tourism industry are highly dependent on them. A questionnaire was circulated to a group of (1200) people living in Aqaba to accomplish this goal. From 1/1/2019 until 30/12/2019, the allocation and restitution took one year, taking into account the low and high tourism seasons. In order to assess the most important facets of the socio-cultural and economic impacts of tourism in these regions, the questionnaire was circulated to the survey participants in order to measure attitudes towards tourism. This analysis is an exploratory, empirical study that follows the process of obtaining and reviewing knowledge to draw conclusions. To assess the degree of significance for the study questions, the researchers used the arithmetic mean, standard deviation, T-test and ANOVA test. The findings revealed that the economic sub-scale was the highest degree of attitudes towards tourism, while the lowest was the social sub-scale. This research provides a better understanding of the social and cultural effects of tourism and the host culture in Jordan, in order to establish a holistic growth of sustainable tourism in Aqaba. It is possible to submit and further test the new model at another destination in Jordan.

show abstract

Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

Cited by 5 publications

References 50 publications

The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism

The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism

Potential for Sustainable Development of Rural Communities by Community-Based Ecotourism a Case Study of Rural Village Pastanga, Sikkim Himalaya, India

Tourists and Local Community of the Case Study Aqaba Special Economic Zone Authority (Aseza)

Contact Info

Product

Resources

About