Towards quality consumption

Hlédik, Erika; Harsányi, Dávid

doi:10.1108/ijwbr-10-2018-0063

Cited by 19 publications

(14 citation statements)

References 25 publications

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“…The previous studies (Lacey, 2009; Lockshin et al , 1997) also identified that highly involved wine consumers make their wine purchases predominantly from special liquor shops. Hlédik and Harsányi (2019) also found that wealthy wine experts group in Hungary are the most open to all channels, including online purchase and wineries. This group is of great importance for wine producers and marketers since they drink more wine more frequently than other groups.…”

Section: Discussionmentioning

confidence: 87%

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Köksal

2020

BFJ

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PurposeThe purpose of this study is to segment Lebanese wine customers based on their level of involvement with wine. It also profiles them on the basis of wine drinking motivations, wine attributes and information sources, wine consumption and purchasing behaviour and socio-demographic characteristics.Design/methodology/approachThe data in the study was collected from the main supermarkets, hypermarkets and special liquor outlets as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Out of 700 people approached, only 498 surveys were collected. After splitting consumers into three different segments: high, moderate and low involvement, the study clearly profiles the groups by employing principal component analysis, ANOVA and chi-square analysis.FindingsAfter splitting consumers into three different groups based on involvement with wine; high, moderate and low, the study clearly identified the differences between groups regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics.Originality/valueAlthough there are plenty of studies on the examination of wine consumers in the literature from diverse countries, this is the first study investigating wine consumers based on wine involvement in a Middle Eastern country, Lebanon.

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Section: Discussionmentioning

confidence: 87%

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Köksal

2020

BFJ

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“…The best practices of wine farms can be used as a benchmark to adapt farm business and to increase efficiency, competitiveness and survival (Sellers-Rubio et al , 2016; Goncharuk and Figurek, 2017). It can be important sharing of information on the best practices, managerial, entrepreneurial and different types of innovation activities with involvement in the acceptance of innovative winemaking, including wine labelling and packaging with the segmentation of the Hungarian wine market (Hledik and Harsanyi, 2019). Wine labelling and packing as a part of marketing and sale strategies in the wine value chain can drive consumers’ demand and willingness to pay a premium price for a brand, such as for social sustainability labelling with the fair labour claim (Scozzafava et al , 2021; Piracci et al , 2022).…”

Section: Discussionmentioning

confidence: 99%

The common agricultural policy subsidies and the technical efficiency of Hungarian wine farms

Fertő

Bojnec

2023

IJWBR

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Purpose The literature argues on ambiguous impacts of different types of the common agricultural policy (CAP) subsidies on farm technical efficiency (TE). The purpose of this paper is to estimate and analyse the TE and the impact of the CAP subsidies on the TE of wine farms in Hungary using the farm accountancy data network data set in the period 2013–2019. Design/methodology/approach The authors use stochastic frontiers analysis (SFA) models to estimate the TE scores for the Hungarian wine farms with four wine farm-level inputs in terms of agricultural land, labour, capital and intermediate consumption. The TE scores are explained by the CAP subsidies and economic wine farm size. The different SFA models were applied with robustness tests to investigate the drivers of the TE values of wineries. Findings Like for Hungarian farms in general, the distribution of the wine farm structure is a dual with a greater number of smaller wine farms and a smaller number of bigger wine farms. The agricultural land, capital and intermediate consumption are significantly positively associated with the wine farm TE. With higher capital intensity wine farm TE increase. The results imply that the CAP subsidies decrease the TE of the Hungarian wine farms, whereas economic farm size increase. Originality/value To the best of the authors’ knowledge, this is one of the first specific efficiency studies on the wine sector in the Central and Eastern European region and the first one for Hungary to evaluate the TE at wine farm level and to assess the impact of CAP subsidies and economic farm size on wine farm (in)efficiency to apply production technologies and use farm resources. This study is among the first that applied the fixed-effects stochastic frontier model at the wine farm level to measure the drivers of the TE scores.

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“…The segmentation approach is fundamental for understanding consumer behavior (Bruwer et al , 2002). There are several streams of wine consumers’ segmentation in the literature: gender differences (Atkin et al , 2007; Barber, 2009); purchase motivations (Hlédik and Harsányi, 2019; Thomas and Pickering, 2005); attitudes (Caliskan et al , 2021; Kolyesnikova et al , 2008); descriptions of sensory characteristics (Hughson et al , 2004); and involvement (Aurifeille et al , 2002; Bruwer and Buller, 2013). …”

Section: Literature Reviewmentioning

confidence: 99%

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

Hanchukova,

Velikova,

Motuzenko

2024

IJWBR

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Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various groups of local wine consumers. Design/methodology/approach Data were collected via an online survey of Ukrainian wine consumers (N = 325). Factor and cluster analyses were performed to assess general attitudes toward local wine. Descriptive statistics and analyses of differences (t-tests and chi-square tests) were also used for further data exploration. Findings The findings indicate that quality perceptions, price sensitivity and reputation play a vital role in shaping local consumers’ attitudes toward Ukrainian wine. Three distinct consumer segments were identified. Local Skeptics exhibit reserved opinions about local wine. Local ambassadors show the highest level of enthusiasm and support for local wines. Local non-connoisseurs are the least involved and knowledgeable about wine; thus, their opinions about the local wine industry are not formed yet. This is the group that merits the utmost attention from wine marketers. Originality/value To the best of the authors’ knowledge, this paper is the first research attempt to identify different types of wine consumers based on their attitudes and perceptions toward local wines in Ukraine.

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Towards quality consumption

Cited by 19 publications

References 25 publications

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Segmentation of wine consumers based on level of involvement: a case of Lebanon

The common agricultural policy subsidies and the technical efficiency of Hungarian wine farms

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

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