“…In literature, we find generic implementation challenges, but less about tailoring the implementation to a particular strategy (Hrebiniak, 2013;Hitt et al, 2017). The literature on strategy implementation currently misses, to our best knowledge, a thorough framework of implementation risks (Noy and Ellis, 2003;Wickham, 2008;Ilevbare et al, 2014). The following sub-sections elaborate the key risks in strategy implementation from a theoretical point of view and incorporates the perspective of practitioners with a series of explorative interviews.…”