Towards rural women's pro-environmental behaviors: Application of protection motivation theory

Bijani, Masoud; Mohammadimehr, Sahra; Shiri, Nematollah

doi:10.1016/j.gecco.2022.e02303

Cited by 15 publications

(10 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Based on this result, it can be inferred that the higher the cost of the responses (that the students are expected to do), the lower the GB. This result is consistent with the results of Keshavarz and Karami (2016), Wang et al (2019), Shafiei and Maleksaeidi (2020), Sousa et al (2022b) and Correia et al (2023) and inconsistent with the results of Bijani et al (2022). In this regard, it can be concluded that in encouraging students to GB, different responses should be evaluated and analyzed in terms of the costs that may be incurred.…”

Section: Discussionsupporting

confidence: 49%

“…The PMT has been proposed as a comprehensive theory in this field which is considered as a suitable framework for conducting this study. Although PMT was first used in the research on health-related risk behaviors, it is presently being widely applied in other fields such as describing pro-environmental behaviors (Keshavarz and Karami, 2016; Wang et al , 2019; Shafiei and Maleksaeidi, 2020; Neisi et al , 2020; Bijani et al , 2022; Eylering et al , 2022). PMT assumes that individuals’ decisions to engage in risk-preventive behaviors are based on their motivation to protect themselves from threats.…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

What makes students of green universities act green: application of protection motivation theory

Faghani,

Bijani,

Valizadeh

2023

IJSHE

Self Cite

View full text Add to dashboard Cite

Purpose Many environmental problems are due to the unfavorable environmental intentions and cultural–behavioral weaknesses in the relationship between man and nature. This study aims to adopt an environmental psychological perspective to green intention (GI) and green behavior (GB) of agricultural students; to this end, protection motivation theory (PMT) was used as the core of the theoretical base. Design/methodology/approach This research method was based on descriptive–correlational and causal–relational analyses. The statistical population included agricultural students of Iranian universities with green university standards (N = 5,582). Out of the total population, 384 students were selected as the study sample. The research instrument was a questionnaire whose validity was confirmed using a panel of experts and the average variance extracted. Also, its reliability was verified by Cronbach’s alpha coefficients (0.61 ≤ α ≤ 0.92), principal component analysis and composite reliability index. Findings The results of structural equation modeling showed that the obtained model is able to explain 36.3% and 5.56% of GB and GI variance changes, respectively. In addition, the results revealed that GI has the greatest effect on GB (β = 0.362). Research limitations/implications It is worth to mention that according to the results, most of the independent variables, besides the direct effects they have on students’ GB, also indirectly affect this variable. This effect was performed through the key variable – GI. In other words, it can be concluded that the GI variable successfully mediates the effects of variables such as response efficacy (RE), self-efficacy (SE) and environmental norms (EN). Therefore, it is suggested that in the behavioral changes interventions in GB of agricultural studies, it should be considered that the presence or absence of GI can affect the actual behavior of individuals. In other words, it is recommended that to accelerate actual behavioral changes, behavioral interventionists should first focus on encouraging people’s GI. Practical implications It can be said that the conclusion of this research can provide a basis for the successful encouragement of students to GB. First, GI, as a key element, can mediate the impacts of variables such as RE, SE and EN on students’ GB. Second, PS only directly affects students’ GB. Third, RE has no significant impact on GB, but its effect on GI is significant. Fourth, RC affects students’ GI directly, without mediation. Fifth, SE and EN constructs affect students both directly and indirectly GB of students through GI. Knowing the location of the effect of these variables on each other and the role they have in explaining GI and GB of agricultural students presented some suggestions that can prepare the ground for further development of GB. Hence, managers, students, agricultural educators and other users can use these results to accelerate GB changes. Originality/value The conclusion of this research might provide a basis for the successful encouragement of students to GB. In interventions to change GB, it would be essential to pay enough attention to the fact that the presence or absence of GI might affect the actual behavior. It is suggested that behavioral interventionists focus on encouraging people’s GI so as to be able to accelerate the actual behavioral changes.

show abstract

Section: Discussionsupporting

confidence: 49%

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

What makes students of green universities act green: application of protection motivation theory

Faghani,

Bijani,

Valizadeh

2023

IJSHE

Self Cite

View full text Add to dashboard Cite

show abstract

“…NAM, rooted in pro-social behavioral intention and TPB based in self-interested motivation are widely adopted in the environmental psychology literature 64,76,77 , though there are specific advantages to applying the two models in tandem in order to improve responsiveness 47,64,65 , data depth 37,78,79 and hence to better explore the farmers' intention toward pro-environmental behaviors 47,80 . The principle advantage of a combined model is that it allows consideration of both pro-social and self-interested motivational factors in concert with one another 43,81 , and hence more rounded insights into pro-environmental behavioral context than their independent application 37,80,82,83 . By integrating NAM and TPB models we assess the dynamism among four variables of an AC, Attitude, SN, and PN.Within the literatures combining these models there is a general consensus on the positive and significant association between Attitude and AC 41,43,46,84 .…”

mentioning

confidence: 99%

Integrating the norm activation model and theory of planned behaviour to investigate farmer pro-environmental behavioural intention

Savari¹,

Damaneh²,

Damaneh³

et al. 2023

Sci Rep

View full text Add to dashboard Cite

Sustainable agriculture requires cooperative and coordinated action across multiple sectors and policy domains. However, farmer-stakeholder behaviors and action remain pivotal to sustainable food system management in many rural development contexts. We assess farmer pro-environmental behavioral intention through the development and application of a novel integrated approach combining two dominant psychological theories of behavior change: the Norm Activation Model (NAM) and Theory of Planned Behavior (TPB). We apply this framework to targeted research with potato growers of Kerman Province in southeastern Iran, using survey data (sample n = 381) analyzed through structural equation modeling (SEM). The integrated NAM-TPB model provides insight into both pro-social and self-interested motivations for farmer pro-environmental behavioral intention, with the model explaining 77% of total variance. We found that three variables, Awareness of Consequence (AC), Perceived Behavioral Control (PBC), and Subjective Norms (SN) were the strongest indicators of pro-environmental behavioral intention. We recommend therefore that agricultural extension and state-led farmer education should first emphasize awareness-raising of negative environmental impacts of current farming practices within training programs, and second, improve social learning amongst farmer communities through sustained farmer community engagement, thus “stabilizing” a social norm of environmental protection amongst peer networks of agricultural workers.

show abstract

“…Researchers have also considered different social factors, such as participation among farmers 60 , 61 , social capacity building 62 , social support 63 , and knowledge sharing 64 as effective in crop activities. Researchers 65 – 67 believe that economic benefits have always been the main factors in selecting and adopting sustainability measures by farmers. Some scholars have also mentioned that the environmental conditions include, for example, soil texture 68 , crop rotation 69 , 70 , maintaining crop residue on the soil surface 71 – 73 , and using green manure 72 , 74 .…”

Section: Discussionmentioning

confidence: 99%

Strategic sustainability practices in intercropping-based family farming systems: study on rural communities of Iran

Ataei,

Mottaghi Dastenaei,

Karimi

et al. 2023

Sci Rep

View full text Add to dashboard Cite

This paper reports a realistic analysis of a region using Grounded Theory (GT) to provide a sustainable model for family farming systems based on the intercropping system in rural communities of Iran. Furthermore, the fuzzy analytic hierarchy process (FAHP) was applied to assign weights to the criteria and sub-criteria of intercropping and monocropping systems. According to the model, the main phenomenon was “sustainability in the family farming system based on intercropping”. In this model, the causal factors were found to include behavioral and attitudinal motivators. Micro- and macro-factors were identified as the interfering factors in family farming systems based on intercropping. Social factors, economic components, and environmental potentials were the contextual factors of this system. Finally, the consequences included the conceptual development and evolution of sustainability, socioeconomic transformation, and ecological-environmental transformation. The results of FAHP showed that the environmental criterion was ranked the first among all criteria underpinning the sustainability of the intercropping system.

show abstract

Towards rural women's pro-environmental behaviors: Application of protection motivation theory

Cited by 15 publications

References 34 publications

What makes students of green universities act green: application of protection motivation theory

What makes students of green universities act green: application of protection motivation theory

Integrating the norm activation model and theory of planned behaviour to investigate farmer pro-environmental behavioural intention

Strategic sustainability practices in intercropping-based family farming systems: study on rural communities of Iran

Contact Info

Product

Resources

About