Towards the Design of a User-Friendly and Trustworthy Mobile System for Museums

Koukoulis, Konstantinos; Koukopoulos, Dimitrios

doi:10.1007/978-3-319-48496-9_63

Cited by 5 publications

(8 citation statements)

References 8 publications

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“…However, the approach of interacting with users must be adapted to the transition to Industry 5.0 tools to create collaborative experiences and customise the experience in the future. These technology applications enhance access to collections rather than minimising the relevance of the content (Koukoulis and Koukopoulos, 2016). Cultural tourists and users of cultural institutions are experimenting a change on their profile linked to technology development.…”

Section: Discussionmentioning

confidence: 99%

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Orea-Giner

Muñoz-Mazón

Villacé-Molinero

et al. 2022

JTF

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PurposeThe purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.Design/methodology/approachThe research was conducted using a qualitative approach, which was based on the analysis of the contents obtained from two roundtable discussions with experts and cultural tourists and users. A thematic analysis using NVivo was done to the data obtained.FindingsFrom a futuristic Industry 5.0 approach, AI is considered to be more than a tool – it as an integral part of the entire experience. AI aids in connecting cultural institutions with users and is beneficial since it allows the institutions to get to know the users better and provide a more integrated and immersive experience. Furthermore, AI is critical in establishing a community and nurturing it daily.Originality/valueThe most important contribution of this research is the theoretical model focused on the user experience and AI application in services experiences of museums and cultural institutions from an Industry 5.0 approach. This model includes the visitors’ and managers’ points of view through the following dimensions: the pre-experience, experience and post-experience. This model is focused on human–AI coworking (HAIC) in museums and cultural institutions.

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Section: Discussionmentioning

confidence: 99%

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Orea-Giner

Muñoz-Mazón

Villacé-Molinero

et al. 2022

JTF

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“…Although digitalizing the service encounter could have side effects on the visit, provoking visitors' isolation and intrusiveness of digital tools in the appreciation of cultural heritage (Rhee and Choi, 2015), it creates new spaces and ways to extract value from museums and cultural institutions (Weilenmann et al, 2013). Accompanying the visitor during the service experience and enriching the touchpoints with the organization (Koukoulis and Koukopoulos, 2016), digital technologies enact an engaging space (Bailey-Ross et al, 2016), which attracts the audience to the service offering (Palumbo et al, 2022). In line with these considerations, it is hypothesized that: H1.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Leveraging digitalization and people-centeredness: an investigation of the attractiveness of Italian museums and cultural institutions

Palumbo

2023

JCHMSD

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PurposeThe evolving visitors' expectations and the unfolding digital transformation compel rethinking on the service offering of museums and cultural institutions. Although digitalization and people-centeredness are widely exploited to enhance the visiting experience, there is limited evidence of their implications on organizational attractiveness. The article investigates this issue, examining the service attributes that entice visitors.Design/methodology/approachThe study collected secondary data from the latest census study by the Italian Institute of Statistics on museums and cultural institutions. Two hierarchical regression models have been run on a sample of large publicly owned organizations (n = 312) to identify the service factors that were most effective in attracting Italian and foreign visitors.FindingsMuseums and cultural institutions undergoing a digital transformation were more effective in attracting visitors. The delivery of virtual tours and online events captivated the Italian audience. Foreigners appreciated the opportunity to use applications augmenting the on-site visit.Practical implicationsDigitalization and people-centeredness improve the attractiveness of museums and cultural institutions. Using digital channels to engage visitors fosters their desire to interact with cultural heritage. Furthermore, digitalization enriches the on-site visit, expanding conventional services with virtuality. However, the adverse effects on cultural heritage should be carefully handled.Originality/valueThis study highlights the service attributes that add to the attractiveness of museums and cultural institutions, enabling them to engage visitors and improve the visiting experience.

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“…The main challenge in this work is to present services for the connection of the museum to the city and not the presentation of a state-of-the-art RS. A first set of system requirements were presented in [4,20]. Based on the system goals, the features of RSs for tourism and museums studied in Section 2, the restrictions of the host system, and the personal, social, and contextual parameters taking into account by the presented system, we ended up in a list of requirements for the proposed recommendation solution:An indoor guided tour should be combined with an outdoor tour.The recommendation system should consider the visitor’s location, the transportation medium, the type of the desired tour and the available time of the user.The recommendation services should be provided by the smart app.Routes should be re-calculated when a parameter changes (for example, when a visitor stays at an artwork for a longer period of time).Cold start may be the usual case.…”

Section: System Requirementsmentioning

confidence: 99%

Section: System Requirementsmentioning

confidence: 99%

“…This work extends the proposed system in [4,20] that was targeting at the provision of preservation, management and dissemination functions in a museum in order to facilitate the actions and interactions of the persons that are involved in museum's everyday life. Here, we are interested in the offering of recommendation services to visitors, which can be accessible through their mobile devices as parts of a mobile app, satisfying the need of connecting the museum space to the public space of a city considering the city as an extension of the museum.…”

Section: Introductionmentioning

confidence: 99%

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Connecting the museum to the city environment from the visitor’s perspective

Koukoulis

Koukopoulos

Tzortzi

2020

ACI

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Recommendation systems are widely used in tourism in order to provide people personalized suggestions that would make their trip memorable. Nowadays, mobile assisted guided tours based on recommendation services are used in museums to enhance visitors ’ experience. However, all those systems have been designed to target indoor or outdoor museum visits. Is it feasible to design a system that supports mobile services that connect a museum visit to artworks situated outdoor in the city environment? Is it possible to connect the artworks of a city center to the exhibits of a museum? In this work, we attempt to give a first answer to such questions proposing and implementing a set of services that connects the museum to the city public space. In order to show the strength of the implemented services, we present a basic usage scenario along with a first system evaluation showing positive results.

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Towards the Design of a User-Friendly and Trustworthy Mobile System for Museums

Cited by 5 publications

References 8 publications

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Leveraging digitalization and people-centeredness: an investigation of the attractiveness of Italian museums and cultural institutions

Connecting the museum to the city environment from the visitor’s perspective

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