Towards the <i>“Internetalization”</i> of International Marketing Education

Bell, Jim; Deans, Ken; Ibbotson, Pat; Sinkovics, Rudolf R.

doi:10.1080/10528008.2001.11488758

Cited by 17 publications

(8 citation statements)

References 11 publications

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“…In the modern marketing classroom, there are two predominant forms of IT innovations (Bell et al, 2001;Jennings, 2002;Simon et al, 2003) which will be specifically addressed at in this article: N creating virtual classrooms by connecting dispersed groups of audience via video conferencing; and N using computer-based marketing simulations to expose learners to artificial markets and business environments.…”

Section: A Comparison Of It-based Learning Environmentsmentioning

confidence: 99%

“…Leidner and Jarvenpaa (1995) argue that IT increases the sharing and construction of knowledge. Thus, the use of IT innovations can create a rich set of new educational opportunities (Alavi, Yoo, & Vogel, 1997;Garrison, 2000;Meier & Simon, 2000;Webster & Hackley, 1997), especially for international marketing, where real examples play an enormous role and student participation is encouraged to enhance transferable skills and marketing competencies in a multicultural environment (Bell, Deans, Ibbotson, & Sinkovics, 2001;Ueltschy, 2001;Wymbs & Kijne, 2003).…”

Section: Introduction and Research Backgroundmentioning

confidence: 99%

“…Particularly, employers often lament the lack of practical skills, an overemphasis of theory (O'Brien & Deans, 1995), and largely philosophical speculation in university courses. IT can be a powerful means to offset such criticism by integrating real-world experiences into teaching and learning processes (Celsi & Wolfinbarger, 2002), promoting international and multicultural issues (Benbunan-Fich & Stoever, 2003), and providing a creative and cost-effective manner for internationalizing the curriculum (Bell et al, 2001). Following Kolb's (1984) experiential learning theory, IT allows to put together a greater variety of learning experiences into the curriculum.…”

Section: Introduction and Research Backgroundmentioning

confidence: 99%

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Information Technology‐based Innovation in International Marketing Education: An Exploration of Two Learning Environments

Sinkovics

Haghirian

2009

Journal of Teaching in International Business

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Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning environments. This article investigates key developments of recent years and explores drivers of learners' satisfaction within two different IT-based learning environments. Both virtual classrooms via video conferencing technology and the use of simulations for testing international marketing campaigns will be investigated. Factors which contribute to successful teaching outcomes by means of these technologies are identified. A learner satisfaction model for IT-based learning environments is used for identification of these factors and recommendations for marketing educators based on the evaluation of the results are given.

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Section: A Comparison Of It-based Learning Environmentsmentioning

confidence: 99%

Section: Introduction and Research Backgroundmentioning

confidence: 99%

Section: Introduction and Research Backgroundmentioning

confidence: 99%

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Information Technology‐based Innovation in International Marketing Education: An Exploration of Two Learning Environments

Sinkovics

Haghirian

2009

Journal of Teaching in International Business

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“…Chou (2001) suggested that the increasingly available and accessible development of computerized technology by students and educators, the teaching process and lab activities can be carried out through the intranet/ Internet. (1996) stated that technological developments could not be avoided from business schools, because new technology did not only affect the world of practitioners but also the educational world (Bell et al 2001). Therefore, the learning process by utilizing information technology is an important choice as it can bridging the transfer of costs, information, and experts (developers and educators) with many alternatives/ ways when Provide an additional opportunity to obtain education (Haghirian and Simon, 2002).…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of Game-Based Learning – Learning in Modern Education

Wardoyo

Satrio

Ma’ruf

2020

KSS

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The experiential learning process is a relevant method used to enhance understanding of the field and the critical thinking skills of learners. Futher more, technological developments improve students ' learning needs. In this case, learners are required to be able to learn and work dynamically by combining the concept of critical thinking and the way of life as demand for the 21st century. Therefore, dynamic learning and the ability to improve the cognitive and collaborative abilities of learners in their interactions with the environment and all changes are indispensable. This research aims to spread the educational game quiz Assistance to create fun and dynamic learning for students. In addition, developed media is expected to improve cognitive ability and critical thinking learners, especially in higher education. The development of this educational game is done in the economic field so that the material to be presented is a basic course of economics faculty. To measure the success of this game-based learning, researchers used 100 samples from three majors (development economics, management, and accounting). This method of analysis uses the method of gain-scores, where the learning outcomes of experimental Group with learning game treatment and control group learning outcomes are examined and analyzed to determine their effectiveness. Results from analyses showed that use of game-based learning is highly effective for improving learning outcomes.

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“…The problem of access to information, in general, is quite effectively solved by the wide introduction of distance education around the world, at all levels and areas of scientific interests. For example, Jim Bell with other authors is formulating questions of marketing proposals in the conditions of internationalization of the global cultural and social space [Bell et al, 2001]. Therefore, there is a growing interest in distance learning in distributing and manipulating such offers.…”

mentioning

confidence: 99%