2003
DOI: 10.4102/sajbm.v34i1.673
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Towards the very nature of corporate strategy

Abstract: Current approaches to corporate strategy are overwhelmingly based on a metaphorical – and mostly unarticulated – understanding of the essential nature of corporations. In this paper we argue that in order to understand corporate strategy it is critical to understand the very nature of the entity called ‘corporation’. We then present an understanding of corporations as works; those entities that create and sustain the world in which humans live. In describing the characteristics of works and the way in which th… Show more

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Cited by 2 publications
(2 citation statements)
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“…Businesses therefore have to continually re-examine their market orientation strategies and adapt flexible policies in serving different stakeholders. Managers and business leaders have a huge responsibility to establish and maintain corporations, sustain their functional success (Heil, Maxwell & Whittaker, 2003) and maintain organisational performance (Fontannaz & Oosthuizen, 2007). However, business leaders often fail to identify the factors that lead to business performance and strategise accordingly (Barrett et al, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…Businesses therefore have to continually re-examine their market orientation strategies and adapt flexible policies in serving different stakeholders. Managers and business leaders have a huge responsibility to establish and maintain corporations, sustain their functional success (Heil, Maxwell & Whittaker, 2003) and maintain organisational performance (Fontannaz & Oosthuizen, 2007). However, business leaders often fail to identify the factors that lead to business performance and strategise accordingly (Barrett et al, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…Most of these schools have sensitized researchers in strategic management to the concept of dynamic capabilities, in terms of concepts that can be traced back to the behavioural theory of the firm, transaction cost economics, and economic-evolutionary theory (Augier & Teece, 2009). These schools of thought highlight various aspects of dynamic capabilities which, we suggest, can be usefully interpreted from a general evolutionary perspectives (Heil, Maxwell & Whittaker, 2003). Given limited space in this paper, we do not develop a full-blown account of evolutionary theory and its application to research on dynamic capabilities.…”
Section: Introductionmentioning
confidence: 98%