Towards Understanding Intention to Purchase Online Music Downloads: A South African Survey

Bounagui, Mounia; Nel, Jacques

doi:10.1007/978-3-319-10963-3_34

Cited by 4 publications

(16 citation statements)

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“…They also confirmed that trust has a positive effect on the ease of use of the mobile apps, in line with earlier studies (e.g. Pavlou, 2002Pavlou, , 2003Bounagui & Nel, 2009).…”

Section: Final Discussion Limitations and Future Researchsupporting

confidence: 90%

“…In our research, trust is proposed as an antecedent to ease of use, based on the idea that trust reduces the need to understand, control and monitor the situation, facilitating the use of the tool for the user without much effort. In the context of the Internet, authors like Pavlou (2002Pavlou ( , 2003 and Bounagui and Nel (2009) have identified a positive relationship between trust and ease of use. Thus: H10.…”

Section: Extension Of the Tam: Social Image Trust And Perceived Riskmentioning

confidence: 99%

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Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

2016

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For financial institutions mobile banking has represented a breakthrough in terms of remote banking services. However, many customers remain uncertain due to its security. This study develops a technology acceptance model that integrates the innovation diffusion theory, perceived risk and trust in the classic TAM model in order to shed light on what factors determine user acceptance of mobile banking applications. The participants had to examine a mobile application of the largest European bank. In the proposed model, an approach to external influences was included, theoretically and originally stated by Davis et al. (1989). The proposed model was empirically tested using data collected from an online survey applying structural equation modeling (SEM). The results obtained in this study demonstrate how attitude determine mainly the intended use of mobile apps, discarding usefulness and risk as factors that directly improve its use. Finally, the study shows the main management implications and identifies certain strategies to reinforce this new business in the context of new technological advances.

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“…They also confirmed that trust has a positive effect on the ease of use of the mobile apps, in line with earlier studies (e.g. Pavlou, 2002Pavlou, , 2003Bounagui & Nel, 2009).…”

Section: Final Discussion Limitations and Future Researchsupporting

confidence: 90%

Section: Extension Of the Tam: Social Image Trust And Perceived Riskmentioning

confidence: 99%

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

2016

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“…In relation to businesses that are closely related to the use of technology, namely online music, one model that is recognized as being able to predict consumer purchase intention is the Technology Acceptance Model (TAM) introduced by Davis (1989). TAM is a model that is widely accepted by researchers in the field of information systems to predict consumer intention in purchasing technology products (Bounagui & Nel, 2009). In summary, this model explains that two important factors that greatly contribute to influencing consumers in using technology are the perceived ease of use and perceived usefulness.…”

Section: Introductionmentioning

confidence: 99%

“…However, this model has received criticism because it does not provide a space for discussion from the point of view of service provider organizations regarding information on how providers are trying to make their products acceptable to consumers. This consideration is considered an external consideration by the TAM model above which is not taken into consideration (Bounagui & Nel, 2009). Therefore, there are a number of researchers who then add external considerations in the TAM Model above, namely Bounagui & Nel (2009) and Chu & Lu, (2007).…”

Section: Introductionmentioning

confidence: 99%

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Online music business: The relationship between perceived benefit, perceived sacrifice, perceived value, and purchase intention

Sawitri¹,

Alhasin

2022

IJRBS

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The development of information technology has changed the business model of firms in the industry that are in contact with technology. One of them is in the music industry, which currently has penetrated the online platform with a series of accompanying issues. This study uses a conceptual approach to Technology Acceptance Model to understand this relationship. Although in fact similar research has been carried out by a number of researchers, this topic remains an interesting object to study considering that technology acceptance cannot be separated from the environment in which consumers are located. This research was conducted with a quantitative approach to test the research hypotheses using data obtained from questionnaires distributed to 102 respondents spread across the Yogyakarta area. This study found that perceived usefulness and perceived price do not have a significant influence on perceived value. On the other hand, perceived playfulness and perceived ease of use have a significant influence on perceived value. This finding emphasizes that the online music business is more in touch with entertainment products. With respondents who are dominated by young people in a developing country, it is shown that pleasure is a highly prioritized part of overcoming other considerations, especially price and usability. Another finding is that the greater the perceived value of online music, the higher the intention in purchasing the product would be. This study adds to the literature and information about how consumers respond in different regions (Yogyakarta, Indonesia) as one the developing countries on the factors that affect the perceived value and purchase intention, thus it can be used to test the generality of the results of previous studies.

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Intention-Based Online Consumer Classification for Recommendation and Personalization

Shi¹,

Ghédira²

2016

2016 Fourth IEEE Workshop on Hot Topics in Web Systems and Technologies (HotWeb)

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Towards Understanding Intention to Purchase Online Music Downloads: A South African Survey

Cited by 4 publications

References 0 publications

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

Online music business: The relationship between perceived benefit, perceived sacrifice, perceived value, and purchase intention

Intention-Based Online Consumer Classification for Recommendation and Personalization

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