“…The frequent use of the English language messages in ICT platforms is perhaps illustrative of the supply-driven fashion in which many ICT tools are developed and promoted (Carr and Onzere, 2018, Pennesi, 2011, Vedeld et al, 2019, and the tendency to ignore human abilities, preferences, and motivations (Toyama, 2011;Marchewka andKostiwa, 2007, Munthali et al 2018). There are currently several initiatives to use participatory design approaches to develop ICT tools (Kumar et al 2020;Sarku et al, 2021;Nyadzi, 2020) in order to make them more user-oriented, and this seems indeed a promising route to tailoring information services to farmers' needs and contexts, even if this does not always succeed (on the latter see McCampbell 2021). However, in the context of Bangladesh, the large scale use of ICT platforms will require major investments in training and maintenance of technical infrastructures and software, as well as continuous investment in content management and the improvement of services.…”