2020
DOI: 10.5210/fm.v25i11.10643
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Tracing normiefication

Abstract: This article presents a cross-platform analysis of the QAnon conspiracy theory that was popularized online from 2017 onward. It theorizes its diffusion as one of normiefication: a term drawing from Web vernacular indicating how ideas and objects travel from fringe online subcultures to large audiences on mainstream platforms and news outlets. It finds that QAnon had a clear incubation period on 4chan/pol/ after which it quickly migrated to larger platforms, notably YouTube and Reddit. News media started coveri… Show more

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Cited by 35 publications
(17 citation statements)
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“…Typically, users create a thread by posting an image and/or description, and others then can post on that thread with or without images. We focus on 4chan and 8chan/8kun as the conspiracy started on 4chan's /pol/, before moving to 8chan in December 2018 (de Zeeuw et al 2020), which was shut down in August 2019 (Breland 2019) and resurfaced in November 2019 as 8kun. For simplicity, henceforth, we refer to both 8chan/8kun as 8kun.…”
Section: Web Communitiesmentioning
confidence: 99%
“…Typically, users create a thread by posting an image and/or description, and others then can post on that thread with or without images. We focus on 4chan and 8chan/8kun as the conspiracy started on 4chan's /pol/, before moving to 8chan in December 2018 (de Zeeuw et al 2020), which was shut down in August 2019 (Breland 2019) and resurfaced in November 2019 as 8kun. For simplicity, henceforth, we refer to both 8chan/8kun as 8kun.…”
Section: Web Communitiesmentioning
confidence: 99%
“…Perhaps closer to our work is the study by Zeeuw et al [14], who collect QAnon-related data between October 2017 and November 2018 from 4chan's /pol/, 8chan's /qresearch/, Reddit, Twitter, YouTube, and online press articles and comments. Their goal is analyze the evolution of the conspiracy theory from fringe communities to mainstream social networks and news.…”
Section: Related Workmentioning
confidence: 84%
“…Typically, users create a thread by posting an image and/or description, and others then can post on that thread with or without images. We focus on 4chan and 8chan/8kun as the conspiracy started on 4chan's /pol/, before moving to 8chan in December 2018 [14]. 8chan was shut down in August 2019 [31], resurfacing in November 2019 as 8kun.…”
Section: Web Communitiesmentioning
confidence: 99%
“…The digital soldiers who make up the QArmy hailed from all over the world, from many different backgrounds with varying technical competencies in visualization and web design. Over the past 4 years, QAnon evolved from a few basic comment threads on 4chan/ pol to a phenomenon that, at its height, pervaded most social media platforms, a process theorized by de Zeeuw et al (2020) as "normiefication" or the normalizing of fringe, born-digital content. QAnon communities popped up on mainstream sites such as Facebook, Twitter, TikTok, Reddit, and YouTube, but much of the organizing and mobilizing around the information war was done on the dark web, in the unpoliced enclaves of 8chan and 8kun, before spilling over into the mainstream Internet.…”
Section: Information Visualizations Data Conspiraciesmentioning
confidence: 99%
“…Zuckerman (2019) analyzes QAnon as an example of what he calls the “emergence of the unreal,” or the notion that reality as such has become a subjective orientation rather than an objective reality due to our contemporary media environments. de Zeeuw et al (2020) trace the global spread of QAnon across platforms, arguing that the theory has become increasingly normalized as it spread onto the mainstream web through sites such as Twitter and YouTube, although such mainstream platforms have begun banning accounts affiliated with QAnon (Conger, 2020; Holmes, 2020). Cosentino (2020) positions QAnon within the global spread of far-right conspiracy theories and toxic ideologies through a specific set of myths, symbols, and codes.…”
mentioning
confidence: 99%