Tracing The Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization

Pflaeging, Jana; Stöckl, Hartmut

doi:10.1177/14703572211010370

Cited by 5 publications

(3 citation statements)

References 12 publications

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“…), and descriptive notes (general impressions, thematic coding, and close readings of relevant pages). This data was combined in multimedia documents, one for each company, with the aim of preserving the epistemic value of visual design resources and maintaining the website as a unit for further multimodal analysis (Pflaeging and Stöckl 2021). Since most of these companies had websites available in multiple languages, we decided to conduct clickthroughs of both the International English version and the Simplified Chinese one, gleaning important details about industry localization and self-presentation.…”

Section: Multimodal Clickthrough: a Note On Methodsmentioning

confidence: 99%

Imagining machine vision: Four visual registers from the Chinese AI industry

de Seta,

Shchetvina

2023

AI & Soc

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Machine vision is one of the main applications of artificial intelligence. In China, the machine vision industry makes up more than a third of the national AI market, and technologies like face recognition, object tracking and automated driving play a central role in surveillance systems and social governance projects relying on the large-scale collection and processing of sensor data. Like other novel articulations of technology and society, machine vision is defined, developed and explained by different actors through the work of imagination. In this article, we draw on the concept of sociotechnical imaginaries to understand how Chinese companies represent machine vision. Through a qualitative multimodal analysis of the corporate websites of leading industry players, we identify a cohesive sociotechnical imaginary of machine vision, and explain how four distinct visual registers contribute to its articulation. These four registers, which we call computational abstraction, human–machine coordination, smooth everyday, and dashboard realism, allow Chinese tech companies to articulate their global ambitions and competitiveness through narrow and opaque representations of machine vision technologies.

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Section: Multimodal Clickthrough: a Note On Methodsmentioning

confidence: 99%

Imagining machine vision: Four visual registers from the Chinese AI industry

de Seta,

Shchetvina

2023

AI & Soc

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“…Integrating Visual Communication theory with diverse subjects such as "Visual Literacy, Sketching, Drawing theory, Thinking sketching, Conceptual sketching, Photography, Composition, Aesthetics, Gestalt, and Visual hierarchy" offers a comprehensive perspective. The unified approach incorporates various lenses of understanding and application in visual communication; perception and precision are paramount (Pflaeging and St€ ockl, 2021). Despite the paramount importance of these elements, there is a limited exploration of the simultaneous effectiveness of two distinct mediums, Sketching and Photography, in visual communication.…”

Section: Visual Communication As Genericmentioning

confidence: 99%

Illuminating the trans-mediation process: an eye-tracking study of sketching to light painting in design education

Sahasrabudhe,

Prakash,

Gaikwad

et al. 2024

JARHE

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PurposeThis study is an “Action-Research-based” bridge that connects sketching and photographic processes. The article’s objective encompasses designing, assessing and validating a perceived difference between sketching and photography through a structured task by ensuring the systematic creation and implementation of the assignments. This study is part of a larger research project exploring the differences between thinking about sketching and final photographic outcomes.Design/methodology/approachThis experimental mixed-method methodology was collected in three phases: the creation phase, where participants were asked to sketch and photograph a balanced composition; the evaluation phase, where the sketches and photographs were evaluated by “Self, Peer, and Independent” reviewers for their perceived differences. An analysis of variance (ANOVA) was implemented to test the result. In the validation phase, eye-tracking technology is applied to understand the subconscious eye movements of individuals.FindingsThis study of 37 samples has helped develop a self-study model in photography, as students have learnt to evaluate themselves critically. This experience will help students be active and reflective learners, thus increasing attention and retention in their course, specifically “Photography Design Education”. A pedagogical approach by design instructors for practical, student-friendly, process-oriented assignments for their photography courses in higher education.Originality/valueThe trans-mediation process requires cognition amongst different mediums, such as pencil and paper for sketching and light for light painting. Photography courses in design education need knowledge of the photo/light medium, contrasting with the understanding of sketching/drawing. Exploring and addressing research gaps for transforming and designing assignments based on adaptive understanding presents an exciting opportunity.

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“…"…rhetoric can be instrumental……by appealing to the emotions, tastes and attitudes of the recipient." [1] The concepts of advertising design have had changed from focusing on rational demands to emotional demands. Advertising design changes from "hard advertisement" with rational design concept to "soft advertisement" with perceptual design concept which pays more attention to the inner world.…”

Section: Humanized Design Conceptsmentioning

confidence: 99%

The Influence of Changes in Era Aesthetic Concepts on Advertising Design

Wu¹

2022

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Advertising design as a part of graphic design, with practical and artistic characteristics. The change of the era aesthetic concept had a profound impact on the formal language expression and design concepts of advertising design. Contemporary advertising design has simple formal languages and diverse style characteristics, showing a more emphasis on human nature, interactivity, interesting aesthetic trends.

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Tracing The Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization

Cited by 5 publications

References 12 publications

Imagining machine vision: Four visual registers from the Chinese AI industry

Imagining machine vision: Four visual registers from the Chinese AI industry

Illuminating the trans-mediation process: an eye-tracking study of sketching to light painting in design education

The Influence of Changes in Era Aesthetic Concepts on Advertising Design

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