Tracking Investment Intentions: The Impact of Information, Confusion, and Avoidance Attitude in Stock Investment Applications

Abstract

<p><strong>Abstract – </strong>The proliferation of stock investment applications has significantly augmented the accessibility and speed of acquiring investment-related information. However, the ease of information access may inadvertently lead to information overload, fostering confusion and, in extreme cases, user avoidance of these applications. Despite the potential ramifications of overload information on avoidance behaviors, research linking consumer confusion to avoidance attitudes and intentions remains scarce. This study seeks to bridge this gap by identifying factors influencing individuals' intentions to avoid using stock investment applications, specifically focusing on information acquisition, overload confusion, and avoidance attitudes. Conducted through online questionnaires, data collection involved 130 responses that met the specified criteria, subsequently analyzed using SmartPLS 3 software. The findings reveal that effective information acquisition diminishes avoidance attitudes and intentions but does not impact overload confusion. Furthermore, overload confusion escalates avoidance attitudes without influencing intention to avoid. Notably, avoidance attitudes exhibit a positive correlation with the intention to avoid using stock investment applications. This research contributes to the academic landscape by shedding light on the underexplored role of overload confusion in shaping avoidance behaviors, offering insights not extensively addressed in prior studies. Moreover, it provides valuable implications for practitioners in the financial industry, offering guidance for the development of more effective marketing strategies in the context of stock investment applications.<strong></strong></p><p><strong> </strong></p><p>Keywords: intention to avoid, information acquisition, overload confusion, avoidance attitude</p>