Trade and Exchange in Nicosia’s Shared Realm:

Bakshi, Anita

doi:10.2307/j.ctt1kgqw2h.9

Cited by 3 publications

(3 citation statements)

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“…Scanning the corpus of advertisements featured in Turkish-Cypriot newspapers during the 1940s and the 1950s, it is possible to observe that the commercial integration of different communities through such advertisements and marketplace exchanges were common and a normal part of everyday life (Bakshi, 2016). The advertisement below for Avalon De Lux watches of Switzerland echoes the pram advertisement above in terms of messaging and stewardship (Figure 7).…”

Section: Analysis and Findingsmentioning

confidence: 99%

“…The period between 1955 and 1960 was one of sharp competition between enosis (unification with Greece) agenda and taksim (division) agendas. Almost 200 deaths in both communities combined were recorded because of inter-ethnic violence in 1958 (Bakshi, 2016). Turk Tobacco Cyprus advertisement has Turkishness as its primary theme (Figure 9).…”

Section: Analysis and Findingsmentioning

confidence: 99%

“…With the eruptions of armed conflict in 1963 came a separation of the two communities. This retreat was coupled with on and off closure of some of the connecting streets and checkpoints (Bakshi, 2016), which meant the Turkish-Cypriot community lived a life in the enclaves. The below advertisement merely states that because of the extraordinary turn of events, M.A.…”

Section: Analysis and Findingsmentioning

confidence: 99%

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Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974

Yalkın

Kahveci

Uygur³

2023

JHRM

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Purpose The purpose of this paper is to explore how conflict/war and its political economic and socio-cultural reflections influenced Turkish-Cypriot advertisements. It provides an analysis of the Turkish-Cypriot advertisements during 1940–1974, which was characterised by intermittent inter-ethnic armed conflict, to illuminate how they are related to the commercial, political, economic and socio-cultural unravelling of the era. Design/methodology/approach Compositional interpretation and social semiotic analysis (Rose, 2016) with a critical lens have been adopted as research design. Social, cultural, economic and political conditions of the time were also used in the analysis. Findings Firstly, this paper shows that the advertisements increased in complexity although very incrementally through the studied period, especially in comparison to the advertising of the countries that directly influenced the commercial sphere in Cyprus such as Britain, Greece and Turkey. Secondly, this paper shows that the advertisement messages were directly shaped by key events in the socio-political realm. Especially during the 1940s (British rule) and the bicommunal Republic of Cyprus era, the Turkish-Cypriot community newspapers featured a cosmopolitan range of advertisements paid for by Greek-Cypriot, Armenian-Cypriot and Turkish-Cypriot businesses. After 1963, when the armed conflict began and the communities retreated to separate parts of the capital city, the featured advertisements mostly reverted back to the 1950s political economic agenda: firstly, they intended to build ethno-community consciousness by transforming Turkish-Cypriots who were scattered around in different towns, villages and cities into a public/community; secondly, they were used in developing the burgeoning Turkish-Cypriot business enterprises and the making of a consumer class. Originality/value As no such study was conducted so far, this paper shows, through the continued and increasing existence and variety of the advertisements printed in Turkish-Cypriot newspapers, the trajectory with which the Turkish-Cypriots met the consumption codes of the era under armed conflict. Secondly, the authors observe the “state” authority (in this case, the community administration) directly and indirectly influences both the business agenda and the building of community consciousness. Thirdly, the authors show that the Turkish-Cypriot community had normalised commerce under armed-conflict.

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Section: Analysis and Findingsmentioning

confidence: 99%

Section: Analysis and Findingsmentioning

confidence: 99%

Section: Analysis and Findingsmentioning

confidence: 99%

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