2010
DOI: 10.2139/ssrn.1604886
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Trade Marks and Freedom of Expression: A Call for Caution

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Cited by 11 publications
(7 citation statements)
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“…However, this is perhaps in no small part because other jurisdictions also provide for a recognition threshold. Irrespective of whether this threshold is expressed in terms of the mark having a reputation, as in Europe; or the mark being famous, as in the United States; or the mark being well-known, as in New Zealand, 51 the problem remains that the harms 50 See further Burrell/Gangjee [4] and the sources cited therein. that antidilution actions are intended to protect against are not confined to marks with a reputation.…”
Section: Resultsmentioning
confidence: 99%
See 2 more Smart Citations
“…However, this is perhaps in no small part because other jurisdictions also provide for a recognition threshold. Irrespective of whether this threshold is expressed in terms of the mark having a reputation, as in Europe; or the mark being famous, as in the United States; or the mark being well-known, as in New Zealand, 51 the problem remains that the harms 50 See further Burrell/Gangjee [4] and the sources cited therein. that antidilution actions are intended to protect against are not confined to marks with a reputation.…”
Section: Resultsmentioning
confidence: 99%
“…This is reflected in the provision of EU law that prevents the use of a sign that 'takes unfair advantage of the distinctive character or the repute of the trade mark'. These extended protections are afforded to owners of marks with a reputation in two contexts: first, where the owner is claiming that its mark has been infringed; 4 and second, as grounds that serve to block the registration of later, similar, marks. 5 As Advocate General Jääskinen has noted, the consequence of the extended protections against dilution is to transform trade mark law from a 'deception-based' 1 First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks, OJ L 40 of 11 February 1989, pp.…”
Section: Protection Of Marks With a Reputationmentioning
confidence: 99%
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“…17 (2) of the Charter of Fundamental Rights of the EU (the Charter), 2 with other fundamental rights and freedoms has grown in importance in recent years and has been largely elaborated in legal literature. 3 The increasing significance of this issue has interrelated with the noticeable quest for striking a balance betweenon one hand-interests of the trade mark proprietors resting in effective protection of their rights and-on the other hand-other competing interests, including interests of competitors in the marketplace in preventing trade mark law from introducing unnecessary market entry barriers, interests of consumers of goods and services resting in protecting them against confusion and any other distortions of competition which could negatively affect the process of making their market decisions, and also interests of the public at large in having access to the use of protected trade marks in public discourse. 4 While the shape of the pre-reformed EU trade mark law, contained in the Trade Mark Directive 2008/95 (TMD 2008) 5 and the Community Trade Mark Regulation No 207/2009 (CTMR 2009), 6 could be perceived as reflecting the neo-liberal assumption that all actors on the market have equal positions and that law should intervene in the market to the minimal extent, the development of case law of the Court of Justice of the European Union (the CJEU) and of national courts has proven, that there might be instances in which there is a need for an intervention taking the form of a balancing of interests of various actors at play.…”
Section: Introductionmentioning
confidence: 99%
“…CJEU, Opinion of Advocate General Jääskinen in L'Oréal and Others v eBay , C‐324/09, EU:C:2010:757, paragraph 158. More generally on the interplay of trademarks and freedom of expression, see Senftleben (); Ramsey (); Sakulin (); Burrell and Gangjee ().…”
mentioning
confidence: 99%