Trade-offs in fairness and preference judgments

Ordóñez, Lisa D.; Mellers, Barbara A.

doi:10.1017/cbo9780511552069.008

Cited by 14 publications

(18 citation statements)

References 11 publications

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“…We further expect that merit should have a negative effect on the need sensitivity variable since participants will view those below the poverty line as increasingly "deservedly" poor. This fi nding would be consistent with the tradeoff Ordóñez and Mellers (1993) fi nd between need and merit.…”

Section: Theoretical Predictionssupporting

confidence: 82%

“…We expect that participants will give lower ratings to distributions affected by the poverty manipulation across merit conditions, with the poverty variable therefore having a negative effect on the need sensitivity variable. The distinctness of need as an allocation principle would be consistent with several studies, including Frohlich and Oppenheimer (1992; see also Alves and Rossi 1978;Mellers 1982;Ordóñez and Mellers 1993). We also expect the poverty line to have a weak effect on the equality-effi ciency tradeoff variable since a concern with need should affect two of the four equations that comprise the variable.…”

Section: Theoretical Predictionssupporting

confidence: 80%

See 1 more Smart Citation

Just Deserts: An Experimental Study of Distributive Justice Norms

Scott¹,

Matland²,

Michelbach³

et al. 2001

American Journal of Political Science

133

105

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Section: Theoretical Predictionssupporting

confidence: 82%

Section: Theoretical Predictionssupporting

confidence: 80%

Just Deserts: An Experimental Study of Distributive Justice Norms

Scott¹,

Matland²,

Michelbach³

et al. 2001

American Journal of Political Science

133

105

View full text Add to dashboard Cite

“…Although their participants did not follow Rawls's principle, they tended to prefer a system that guarantees minimum compensation for everyone and also allows for differential performance-based rewards. Ordonez and Mellers (1993) reported similar results. They surveyed the opinions of participants regarding the fairness of various hypothetical salary structures, which differed in minimum salary level, average and variance of salaries, and correlation between work and salary.…”

Section: Introductionsupporting

confidence: 63%

Resource Priority, Fairness, and Equality-Efficiency Compromises

Matania

Yaniv

2007

Soc Just Res

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A central issue in theories of social justice is the potential conflict between equality and efficiency in the distribution of resources. We suggest here that resource priority is a key factor that moderates the perceived fairness of equality/efficiency compromises in resource allocation. Participants were presented with scenarios involving a policy change that pitted equality against economic efficiency in the allocation of a variety of resources that differed in their importance levels (basic versus non-basic). We found that participants gave more weight to efficiency considerations at the expense of equality in distributing non-basic (higher-level) resources than in distributing basic resources. We discuss the priority hypothesis in connection with norms of justice, human motives, the need hierarchy (deficiency versus growth needs), the consumption of basic versus non-basic resources, and the legitimacy of allocation policies.

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“…In this literature stream, inconsistencies and trade-offs in fairness evaluations are described as frequent (e.g., Ordónez & Mellers, 1993). In line with these findings, one of the interviewees in the qualitative pre-study (see Appendix E) has noted that "in one's heart, nobody is fully democratic … everybody likes the idea of equal treatment as long as he or she is not personally involved."…”

Section: Discussionmentioning

confidence: 78%

Perceived Fairness of Differential Customer Treatment

Mayser

Wangenheim

2012

Journal of Service Research

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Following the principles of relationship marketing, many service providers treat customers differently based on their profitability. We investigate consumers' fairness perceptions of such differential customer treatment in two major service economies, the United States and Germany. Applying the concept of distributive justice to differential customer treatment, we find that consumers' preference for the principle of equity versus the principle of equality predicts fairness perceptions in both countries. We also find that consumers' reactions to nonpreferred treatment are more intense than their reactions to preferred treatment. That is, results indicate that not only does customers' understanding of distributive justice have an influence, but also the principle of loss aversion comes into play when differential customer treatment is examined from the consumers' perspective. We also investigate differences between U.S. and German consumers and find that U.S. consumers perceive differential customer treatment as less unfair. Though rather critical of differential treatment at large, we also find that German consumers report reacting more positively when preferred. Although fairness is an issue, results overall show that most service providers should not refrain from differential customer treatment. Because, generally, consumers do not seek complete equality and like to be preferred, service providers applying differential treatment need to clearly communicate the equity principle and to make sure to treat their best customers preferred-without treating other customers badly. We also recommend including customers' fairness perceptions as a key performance indicator in firms' market research plans and considering regional adjustments rather than standardized practices when applying differential treatment strategies in different countries.

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Trade-offs in fairness and preference judgments

Cited by 14 publications

References 11 publications

Just Deserts: An Experimental Study of Distributive Justice Norms

Just Deserts: An Experimental Study of Distributive Justice Norms

Resource Priority, Fairness, and Equality-Efficiency Compromises

Perceived Fairness of Differential Customer Treatment

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