Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China
Yi Wang,
Jing Wang,
Weimin Cai
Abstract:A performance evaluation index system is built in this paper with four dimensions (service performance, sales performance, behavioral performance, and social performance) and 14 criteria considering the requirements of key stakeholders. The BWM‐CRITIC‐TOPSIS model is then developed for a comprehensive trade show performance evaluation. An illustrative application is carried out based on four trade shows held in Changsha, China, to demonstrate the validity and acceptability of the proposed evaluation index syst… Show more
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