“…This is characterized by differences in products as a result of specialization in workers' competences or product differentiation from that of the previous cluster. This leads to changes in markets, production processes, and Porter, 1990;Kotler et al, 1997;Maggioni, 2002Maggioni, , 2004Andersson et al, 2004;Menzel & Fornahl, 2007Maggioni & Riggi, 2008 Broad range of marketing area of industrial cluster's products Porter, 1985Porter, , 1990Ulhaque, 1995;Kotler et al, 2005;Porter & Schwab, 2008;Schwab, 2010 …”