Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania

Ştefan, Daniel; Vasile, Valentina; Popa, Maria-Alexandra; Cristea, Anca; Bunduchi, Elena; Sigmirean, Cezar; Stefan, Anamari-Beatrice; Comes, Călin-Adrian; Ciucan-Rusu, Liviu

doi:10.1371/journal.pone.0245044

Cited by 15 publications

(15 citation statements)

References 69 publications

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“…To understand relation of social entrepreneurship with SEA prevalence rates, data from 49 countries were collected and analyzed on the bases of GEM methodologies of TEA, indicating that high traditional entrepreneurial countries are also high rate achievements in social entrepreneurial activities (Lepoutre et al, 2013). Stefan et al (2021) found that cultural heritage, trademark, and the facilities offered by a specific area are considered to be important for choosing among the alternatives for entrepreneurial development, whereas the level of accessibility is not considered important for certain investment decision. The history and cultural heritage of a place are important.…”

Section: Indicators To Assess a Country's Entrepreneurship Levelmentioning

confidence: 99%

Grey relational analysis of country-level entrepreneurial environment: A study of selected forty-eight countries

Zhu

Ubaidullah²,

Zhu³

et al. 2022

Front. Environ. Sci.

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The aim of this study is to evaluate the entrepreneurial environment of selected countries, and analyze and rank them on the basis of entrepreneurship related indicators. This study’s design comprises a review of the literature, extraction of secondary data on the phenomenon, and analysis. The research gap has been established through a review of the literature, leading toward the development of problem statement. The cross-sectional data, related to entrepreneurship indicators, is extracted from website of World Development Indicators (2021) for 48 selected countries. Using positivism as a research philosophy and deduction as a research approach, the data are analyzed through grey relational analysis (GRA). On the basis of grey relational grades, this study also classified the countries on the continuum of “much better” to “worse.” The results of the study show that the United States, United Kingdom, Japan, Australia, Hong Kong, France and Canada attained the highest grey relational grades and are considered the countries having much better entrepreneurial environment; whereas Poland, Kuwait, Namibia and so on attained the lowest grey relational grades and are considered the countries having worst entrepreneurial environment. This research has several practical implications for different economies/countries, entrepreneurial ventures, aspiring entrepreneurial, and researchers. On the basis of findings of this study, policy makers should refine country-level entrepreneurial policies while keeping in view the respective grey relational grades.

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Section: Indicators To Assess a Country's Entrepreneurship Levelmentioning

confidence: 99%

Grey relational analysis of country-level entrepreneurial environment: A study of selected forty-eight countries

Zhu

Ubaidullah²,

Zhu³

et al. 2022

Front. Environ. Sci.

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“…This study uses the Analytical Hierarchy Process (AHP) method which in its application is used as a problem-solving method with the advantages of (1) Having a hierarchical structure; (2) taking into account validity up to the inconsistency tolerance limit as the criteria chosen by decision-makers; (3) Taking into account the durability of the analysis output. decision-making sensitivity (Stefan et al, 2021). The concept of AHP is to use a pairwise comparison matrix to generate relative weights between criteria and alternatives.…”

Section: Analysis Toolsmentioning

confidence: 99%

Integrated Tourism Development: an Institutional Management Priority Study

Hardinandar¹,

Gufran²

2022

Almana

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At least 200 people per day visit the hilly area of Matakando which has the potential for culinary tourism, rice fields, and education that are very likely to be developed. The purpose of this study is to find a management pattern for the development of tourism centers that can integrate the three types of tourism. The criteria and alternative indicators were obtained from the Focus Group Discussion (FGD) held in August 2022. Using the Analytical Hierarchy Process (AHP) method, we confirmed that culinary tourism is a priority, which will be developed into integrated rice field tourism and education. Alternative development strategies that need to be carried out are rearranging the structure and management of tourism, training in the management of tourism institutions, increasing creativity for business actors, developing infrastructure, increasing marketing capabilities, compiling strategic plan documents, and enforcing green zones.

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“…La digitalizzazione e i social network hanno certamente promosso una maggiore conoscenza di base anche del patrimonio culturale della Romania e soprattutto negli ultimi decenni la Transilvania meridionale ha sviluppato un crescente interesse da parte di varie categorie di consumatori di nicchia, che desideravano sperimentare la vita quotidiana, ritornando agli ecosistemi naturali e al consumo culturale autentico, basato soprattutto sul patrimonio locale (Stefan et al, 2021).…”

Section: Social Network E Il Turismounclassified

The Web and Social Media for the Promotion of the Tourist Destination. Bran Castle (Romania): Myth, Literature, Cinema and History.

Carboni¹,

Marin²,

Robles³

2021

EATSJ

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The article aims to analyze the change that has taken place in the promotion of one of the most important and well-known cultural heritage in Romania, the Bran Castle, thanks to social networks. They are very important marketing tools for visibility and by power of positioning in the tourism market. Google Trends compares the interest shown by people in relation to the different destinations in Romania, and more specifically in relation to Bran Castle, the Transylvania region and the "Count Dracula". The results show that this tool can contribute to the knowledge of people's interest in relation to the tourist destinations. Nvivo's content analysis is also applied to investigate the cultural and tourist promotion that Bran Castle plans in its strategy. All this information is very useful for Destination Management Organization (DMO). The analysis of the data existing on social networks confirms the popularity of the myth of Dracula and its association with the image of the country, but we believe that Romania must wisely address this apparent negative stereotype and adopt a strategy of correct positioning of the Dracula symbol.

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Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania

Cited by 15 publications

References 69 publications

Grey relational analysis of country-level entrepreneurial environment: A study of selected forty-eight countries

Grey relational analysis of country-level entrepreneurial environment: A study of selected forty-eight countries

Integrated Tourism Development: an Institutional Management Priority Study

The Web and Social Media for the Promotion of the Tourist Destination. Bran Castle (Romania): Myth, Literature, Cinema and History.

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