Market efficiency, a cornerstone of financial economics, asserts that asset prices fully reflect all available information, thereby facilitating accurate market signals and optimal resource allocation. While the Efficient Market Hypothesis (EMH) underpins numerous economic theories and models, anomalies challenge its assumptions. Behavioral finance posits that psychological biases can lead to market inefficiencies, as evidenced by systematic mispricing biases in various markets, including equities and sports betting. This paper delves into the profitability of sports betting markets, leveraging machine learning and logistic regression to analyze a large sports wagering dataset. The study reveals significant behavioral biases exploited by sportsbooks, shedding light on how advanced analytics can capitalize on market inefficiencies. Insights gleaned from this research not only deepen our understanding of sports wagering dynamics but also offer implications for broader financial markets and the potential transformative role of similar analytic methodologies for asset price discovery.