Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19

Wen, Jun; Wang, Carol; Goh, Edmund; Su, Zhaohui; Ying, Tianyu

doi:10.1108/apjml-10-2020-0732

Cited by 10 publications

(9 citation statements)

References 75 publications

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“…The extant literature on ICHP is scare. Some tourism research examines the relationship between intangible cultural heritage (ICH) or ICH-based tourism products and destination development, based on a specific heritage site (Lopez-Guzman and Santa-Cruz, 2016;Fraser, 2020), a country (Wen et al, 2022) or more broadly some world regions (Axelsson and Grady, 2022). In the consumption domain, previous research has not addressed ICHP but has investigated the labor-induced and love-associated "handmade effect" (Fuchs et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Zhang

Guo

et al. 2022

APJML

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PurposeIntangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects.Design/methodology/approachThree between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism of the effect.FindingsThe results show that cultural identity has a positive influence on ICHP purchase intention, and this effect is stronger for consumers with higher level of consumer knowledge. Furthermore, perceived scarcity underlies such effect, but the scarcity account holds only for handmade ICHP, not for machine-manufactured products.Practical implicationsThe current research suggests that ICHP should remain handmade to preserve their scarcity as a distinctive feature. Additionally, business practitioners handling ICHP should target consumers of high cultural identity, and/or provide iconic cues to activate their cultural identity situationally. Furthermore, it highlights the importance of consumer education programs about ICHP-related knowledge in enhancing the cultural identity effect.Originality/valueThis paper explores systematically the conditions and process of consumers' responses toward ICHP for the first time. Besides, it builds on accessibility-diagnosticity framework and provides novel knowledge about the functioning of consumer cultural identity. It also enriches our understanding of perceived scarcity from the supply side.

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Section: Introductionmentioning

confidence: 99%

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Zhang

Guo

et al. 2022

APJML

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“… Liu J. Y. et al (2021) proposed a “resource function transformation cost” policy to explain the relationship between the new business model and cost structure. Wen et al (2021) suggested three strategies to boost up the tourism industry: (1) provide medical facilities to tourists during and after the pandemic phase; (2) improve destination image by promoting China as a globally safe place for travelers; (3) improve the role of traditional China medicine policy for economic recovery.…”

Section: Resultsmentioning

confidence: 99%

“…The research stream of the blue cluster is suggested to be crisis management, innovative marketing and resilient tourism destinations. Post pandemic tourism development is dependent on dynamic inbound tourism programs ( Wen et al, 2021 ). Government, tourism, and hospitality-related initiative and practices are needed to develop strategies to promote practices such as health and hygiene, workforce and training for crisis management, booking flexibility, dynamic cancelation policies, community support and digital contracts ( Salem et al, 2021 ).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Bibliometric Analysis of Post Covid-19 Management Strategies and Policies in Hospitality and Tourism

2021

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The strategic perspective of management policies gained utmost importance during the post-Covid era. The researchers are trying to introduce strategies that can help organizations cope with post-crisis destruction. Yet, the research on the topic is fragmented, mainly related to the hospitality and tourism industry. This manuscript aims to present scholarly research findings dealing with the post-Covid-19 management strategies in the hospitality and tourism industry from January 1, 2020, to July 28, 2021. These strategies can play an essential role in the survival and growth of the sectors. The study identified and acknowledged the core contributing authors, journals, countries, affiliation, corresponding authors through bibliometric, citation, and keyword analysis. It also conducted the co-occurrence analysis and reported three significant research streams and bibliometric coupling to identify four research themes for management strategies of the tourism and hospitality industry in the post-Covid era. With the help of an influential and conceptual framework, the study highlights the future challenges managers could face and suggests the possible area for reviewing and revising the existing policies by proposing future directions. Consequently, this study contributes to the current literature on post-Covid-19 management strategies and policies by developing the critical analysis of the extant literature and highlighting the understudy areas that future studies must explore to expand the scope of the research.

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“…TCM-related activities are an important form of wellness tourism in China [ 70 ]. TCM providers claim that they can help people to relieve their discomfort and relax their mind and body [ 74 ]. As a unique health resource, TCM is an indispensable part of health consumption in the elderly in China [ 75 ], most of whom believe it improves their quality of life [ 76 ].…”

Section: Experimental Designmentioning

confidence: 99%

The Influence of Message Framing on Elderly Tourists’ Purchase Intentions of Health Services: A Case Study of Guangxi Bama

Jiang

Mai

et al. 2022

IJERPH

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Traveling has become an increasingly important lifestyle for the elderly to realize active aging. The elderly are more inclined to pay attention to wellbeing-related products whilst on vacations, representing a market opportunity for providers of tourism health services. This study conducted an experiment to explore how message framing affects intentions to purchase health services in elderly tourists over the age of 59 years. A total of 216 elderly tourists from Bama, a famous wellness tourism destination in China, were recruited as participants for a single-factor (message framing: positive versus negative) experiment. Our results indicate the following: (1) message framing has a significant impact on elderly tourists’ intentions to purchase health services. Compared with messages that are negatively framed, positive messages are more persuasive. (2) Perceived benefits mediate the above relationship. (3) Perceived susceptibility moderates the impact of message framing around perceived benefits, as well as the indirect effect of perceived benefits on purchase intention. Theoretically, this paper clarifies the mechanism and conditions of message framing in relation to its effects on consumer intentions, enriching knowledge about the intersection between tourism and health consumption. This paper also provides guidance for providers of health tourism who are seeking to capture the market of elderly tourists.

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Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19

Cited by 10 publications

References 75 publications

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Bibliometric Analysis of Post Covid-19 Management Strategies and Policies in Hospitality and Tourism

The Influence of Message Framing on Elderly Tourists’ Purchase Intentions of Health Services: A Case Study of Guangxi Bama

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