“…The Theory of Planned Behavior (TPB) posits that intentions moderate attitudes, subjective norms, and perceived behavioral control in determining behavior (Ajzen, 2014). The TPB has been used in transportationrelated research on mode choice (Collum & Daigle, 2015;Gardner & Abraham, 2008), traffic safety culture (Coogan, Campbell, Adler, & Forward, 2014;Gehlert, Hagemeister, & Özkan, 2014), pedestrian distraction, crossing behaviors and risk-taking distracted pedestrians (Barton, Kologi, & Siron, 2016;Holland & Hill, 2007;Zhou & Horrey, 2010), and driver speeding and risk-taking (Musselwhite, Avineri, & Susilo, 2014;Otto, Ward, Swinford, & Linkenbach, 2014;Rowe et al, 2016). By definition, however, the TPB explains consciously-made "planned" behaviors, and is not directly applicable to behaviors that are reactive, that are made without forethought, happen with a high degree of automaticity, and which may also be guided by subconscious attitudes (Fazio, 1990 (Haworth, 2012;Haworth et al, 2014;Rakotonirainy, Haworth, Darvell, Wilson, & Haines, 2012).…”