Training Competitive Intelligence Analysts via the Web: The University of Johannesburg Experience

Toit, Adeline Du; Muller, Marie-Luce

doi:10.2307/40323912

Cited by 5 publications

(3 citation statements)

References 4 publications

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“…The need to train C/MI participants in understanding what is needed and relevant remains challenging for C/MI managers. This task is increasingly being addressed through IT‐enabled instructional methods (Du Toit and Muller, 2005). Commonly employs a wide range of analytical methods (Fleisher and Bensoussan, 2003, 2007) – Effective C/MI analysts rely on an impressive array of analysis methods in order to address the increasingly wide range of client demands that come out today.…”

Section: Demonstrated and Proven Practices At The Junction Of Osint And Analysismentioning

confidence: 99%

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Using open source data in developing competitive and marketing intelligence

Fleisher

2008

European Journal of Marketing

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PurposeThe paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open source intelligence (OSINT) in business/commercial enterprises, examines the planning and execution challenges organizations are experiencing associated with effectively using and fusing OSINT in C/MI decision‐making processes, and provides guidelines associated with the successful use of OSINT.Design/methodology/approachThis is a descriptive, conceptual paper that utilizes and develops arguments based on the search of three unclassified bodies of literature in competitive and marketing intelligence, intelligence processing and marketing analysis.FindingsOpen sources are useful in marketing analyses because they can be easily accessible, inexpensive, quickly accessed and voluminous in availability. There are several conceptual and practical challenges the analyst faces in employing them. These can be addressed through awareness of these issues as well as a willingness to invest resources into studying how to improve the data gathering/analysis interface.Practical implicationsMarketing analysts increasingly rely on open sources of data in developing plans, strategy and tactics. This article provides a description of the challenges they face in utilizing this data, as well as provides a discussion of the effective practices that some organizations have demonstrated in applying and fusing open sources in their C/MI analysis process.Originality/valueThere are very few papers published focusing on applying OSINT in enterprises for competitive and marketing intelligence purposes. More uniquely, this paper is written from the perspective of the marketing analyst and how they use open source data in the competitive and marketing sense‐making process and not the perspective of individuals specialized in gathering these data.

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Section: Demonstrated and Proven Practices At The Junction Of Osint And Analysismentioning

confidence: 99%

Section: Demonstrated and Proven Practices At The Junction Of Osint And Analysismentioning

confidence: 99%

Using open source data in developing competitive and marketing intelligence

Fleisher

2008

European Journal of Marketing

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“…Until the 1980s, documents on CI were based almost exclusively on the collection of information for decision making (Du Toit 2015). Later, CI began to be positioned as a formal function within companies in the USA (Begg and Toit 2007), but it was not until the 1990s that CI began to gain momentum (Du Toit and Muller 2005). Gradually, it has been observed that the collection and correct use of good information has a direct impact on business results (Tej Adidam et al 2012;Fleisher and Blenkhorn 2003), which has given rise to numerous studies on this aspect: the influence of the internet on the quality of information and organisational impact (Teo and Choo 2001); the ability of vendors and customers to adapt to CI, and its influence on the results obtained (Hughes et al 2013); or the repercussions of CI mechanisms in large companies (Bernhardt 1994).…”

Section: Theoretical Developmentmentioning

confidence: 99%

Innovation and Competitive Intelligence in Business. A Bibliometric Analysis

Heras-Rosas

Herrera

2021

IJFS

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The business environment of today is complex and dynamic due to increasing global competition. The businessman needs to master and know all the information that has strategic value, and Competitive Intelligence is positioned as the most appropriate tool to achieve this goal. In recent decades, research and publications related to Competitive Intelligence have been increasing, although the military heritage of this field of research and the association with large corporations has meant that the literature is still at an early phase of development and specialisation. This paper analyses scientific articles on Competitive Intelligence from journals in the Web of Science database between 1985 and 2021. The main objective of this research has been to detect the topics that have been most related to Competitive Intelligence. The 589 papers analysed indicate that interest in this topic is relatively recent and that the most central topic in the sample is Innovation. The bibliometric analysis carried out indicates that Competitive Intelligence is closely linked to innovation processes in companies, facilitating its development. Furthermore, it highlights the importance that business management, together with the promotion of absorptive capacity and alignment around Competitive Intelligence will allow companies to improve their competitive advantages, as well as greater success with new products. Little research was found on aspects related to small and medium-sized enterprises and patents in relation to Competitive Intelligence. This research aims to show which are the most researched topics in relation to Competitive Intelligence, so that it can serve as support for future research, as well as for company managers in making decisions in relation to this topic.

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The intelligence professional: A new career profile in Librarianship and Information Science studies? Analysis of LIS study plans in Spain

Cañavate

Díaz-Delgado

2021

EFI

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Librarianship and Information Science (LIS) studies have undergone a decline in many countries that is visible in various ways, among which are the disappearance of these degree courses in different universities around the world. These studies need to seek new scenarios to avoid becoming obsolete in a world in which information is undergoing constant change. The profile of the Head of Intelligence in general, and of the Intelligence Analyst in particular, can serve to develop new areas of study and research, and new professional careers. This work analyses the training of Intelligence professionals, the organisms related to that field, and the role those professionals play in the Intelligence Cycle in Spain. The main objective of this study was to determine whether the subjects taught in the LIS Degree courses offered in Spanish universities make it possible to highlight a profile that has never as yet been recognized as a career opportunity within these studies – that of the figure of the Intelligence Professional in general, and of the Intelligence Analyst in particular. An exhaustive and detailed content analysis was carried out of the teaching plans of all the subjects in the curricula of the eleven LIS Degree courses taught in Spain during the 2019/2020 academic year in terms of their adaptation to the phases of the Intelligence Cycle. There was found to exist an important set of subjects related to that cycle, which have the possibility of giving rise to a new professional profile in the LIS field: the Intelligence Professional.

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Training Competitive Intelligence Analysts via the Web: The University of Johannesburg Experience

Cited by 5 publications

References 4 publications

Using open source data in developing competitive and marketing intelligence

Using open source data in developing competitive and marketing intelligence

Innovation and Competitive Intelligence in Business. A Bibliometric Analysis

The intelligence professional: A new career profile in Librarianship and Information Science studies? Analysis of LIS study plans in Spain

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