“…The present-day students may be very dexterous and comfortable in using social media in their personal life, but this skillfulness in personal space is not necessarily transferred easily to the professional space (Abe & Jordan, 2013; Dahlstrom & Bichsel, 2014; Melton & Hicks, 2011). In fact, several research studies (Buck, 2012; Buck & Mina, 2019; Leon & Pigg, 2011; Vie, 2015, 2017) have shown how deliberate interventions are required to assist students in transferring the SMC and rhetoric skill learned in the personal context to the professional and academic context. Furthermore, BPC instructors, though accepting the increasing use of social media by businesses, may be hesitant in incorporating social media in their courses (Moran et al, 2011; Roblyer et al, 2010; Sapkota & Vander Putten, 2018; Sheppard, 2009; Vie, 2015, 2017).…”