Training to Lead in an Era of Change: Insights From Ad Agency Leaders

Habib, Sabrina; Patwardhan, Padmini

doi:10.1177/1098048219840783

Cited by 4 publications

(4 citation statements)

References 29 publications

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“…For instance, Bush and colleagues’ (2017) study involved 14 recent SRA graduates. Likewise, recent studies of advertising agencies relied on samples of employees including 16 agency middle-managers (Habib & Patwardhan, 2020) and 17 hiring decision makers (Haygood et al, 2019).…”

Section: Methodsmentioning

confidence: 99%

“…Todd (2014), for instance, found employers perceived new hires lacking in writing, speaking, and research skills. More recent work emphasizes the need for leadership development focused on the development of core soft skills (Habib & Patwardhan, 2020). Student-run communication agencies represent one form of experiential learning well-positioned to help close the gap between the skills employers seek and the skillsets graduates possess.…”

Section: Literature Reviewmentioning

confidence: 99%

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The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Rademacher

2022

Journal of Advertising Education

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Research on student-run communication agencies documents significant learning outcomes, benefits for job placement, and career success. Research, however, rarely investigates cultural aspects of the agency experience. This study employed in-depth interviews with agency student leaders and advisors to explore the influence of agency culture on student experiences and agency success. Informants described the importance of collaborative and supportive cultures in achieving agency goals and the role of agency-based friendships in creating positive student experiences and increased student retention. Yet they also noted agencies attracted a relatively homogenous group of students and, consequently, acknowledged the need for increased diversity, equity, and inclusion initiatives.

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Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Rademacher

2022

Journal of Advertising Education

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“…However, there is a third reality, women who adopt and keep a transformational style when leading creative departments (Montes Mojonero and Roca, 2016). This study argues that female creative leaders can find their own leadership style that allows them to become good references and mentors for younger creatives (Habib and Patwardhan, 2020), thus giving value to female creatives and reducing gender bias in women’s advancement (Grow and Deng, 2015; Mallia, 2016; Crewe and Wang, 2018; Grow and Deng, 2020). In this regard, the five conscious strategies used by female leaders – in-group preferences, out-group exclusion, networking, mentoring opportunities and the withering of gender-linked stereotypes – suggest that women in positions of organizational power may promote gender equality in the workplace (Stainback et al , 2016, p. 114).…”

Section: Literature Reviewmentioning

confidence: 99%

Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach

Roca

Suárez

Meléndez-Rodríguez

2023

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Purpose The scarcity of women in advertising creative departments has been reported globally, particularly in creative managerial roles. This study goes a step beyond this evidence since this paper aims to test whether having at least one token woman in creative managerial positions (token+) may be associated with a larger presence of females in low-level creative jobs compared to creative departments led only by male creative managers. Design/methodology/approach A content analysis of the credit forms of 839 Spanish campaigns released in 2019 was conducted to determine the gender composition of 116 creative departments with more than three professionals. Findings Generalized Poisson Regressions indicated that when at least a token woman is present in a creative management role within agency networks, the number of females in low-level positions doubles with respect to creative departments led only by male managers. This relation was not found for independent agencies, though. The results are discussed under the lens of critical mass theory, attraction paradigm and homophily theory. Originality/value To the best of the authors’ knowledge, it is the first time in the literature that the relation among the number of token+ advertising female creative managers and the amount of females in lower-level creative positions is tested. This research is also original because the sample is from a non-Anglo-Saxon country. Moreover, the use of the Generalized Poisson Regressions technique is another novelty of this paper.

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“…Higher education plays a key role in the development of the next generation of leaders in advertising. These experiences should be offered early and often in programs so students have time to develop these skills (Habib & Patwardhan, 2019). Along with teamwork and leadership skills, now there are added complications of collaborating online.…”

Section: Literature Reviewmentioning

confidence: 99%

Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science

Wagler

2022

Journal of Advertising Education

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What role does advertising play in product development as part of owned media? For three years, a capstone advertising campaign course collaborated with STEM courses to form interdisciplinary teams composed of advertising, engineering, and computer science. The study provides insight into how teams can be more entrepreneurial by building on the strengths and techniques advertising students possess. Students, faculty, and external partners all saw the experiences as rewarding and valuable. Incorporating scrum project management gave more agency to advertising students while exposing them to product development processes commonly used by those who create technology. STEM students benefited from in-depth research to inform the products and see how advertising techniques can influence their development process. An overview of the approach, scrum project management, technology, assessment tools, lessons learned, and strategies to accomplish meaningful learning throughout the campaign collaborations with STEM students are provided.

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Training to Lead in an Era of Change: Insights From Ad Agency Leaders

Cited by 4 publications

References 29 publications

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach

Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science

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