“…Ample research has been conducted in an attempt to account for the persistence of gender inequality in the home (see for a review Lachance-Grzela & Bouchard, 2010), which in turn also contributes to the gender pay gap (Gershuny, 2004). Many researchers have drawn attention to the important role played by gender attitudes and ideologies in inhibiting or facilitating changes in the division of labor (e.g., Bulanda, 2004;Gaunt, 2006;Greenstein, 1996), some of them specifically addressing people's perceptions of men and women who violate traditional family roles (e.g., Bridges, Etaugh, & Barnes-Farrell, 2002;Park, Smith, & Correll, 2008).…”