The development and market introduction of H7-1, the first commercially relevant transgenic sugarbeet, is described. A gene which sequence had been modified to code for a glyphosate-insensitive 5-enolpyrovylshikimate-3-phosphate synthase (EPSPS) was transferred to sugarbeet cells using Agrobacterium-mediated transformation. Plants were regenerated from such cells and were submitted to rigorous testing of their molecular, physiological, agronomic, and ecological properties. Data from these analyses constituted the basis for the legal deregulation of an elite transformation event. As results of this registration process permits for the cultivation of H7-1 have been issued in the USA, Canada, and Japan. For import purposes, food and feed utilization permits are in place in more than 15 countries, including the EU. H7-1 plants were used as starting material for the development of varieties adapted to the respective agronomical requirements of the designated cultivation areas, making extensive use of markerassisted backcrossing (MABC) as one of the breeding tools. In addition to herbicide tolerance, numerous other transgenic traits are currently under development. Their prospects and technical concepts are briefly discussed.