“…The governance choice is influenced by frequency, uncertainty (demand and technological), and asset specificity (physical, human, and site) in transaction costs theory (Williamson, 1979). Clevenger and Campbell (1977) Leontief (1951) Martin (1986) Davies and Morris (1995) Lindstrom and Rozell (1993) Stiles (1992) Frank and Henderson (1992) MacDonald (1985) Hallwood (1991) Maddigan (1981) Harrison et al (1990) Maddigan andZaima (1985) (4) Microanalytic (TCE, Measurement, Agency) Anderson (1985) Joskow (1985) Pirrong (1993) Anderson (1988) Joskow (1987) Pisano (1990) Anderson and Coughlan (1987) Joskow (1988b) Poppo and Zenger (1995) Anderson and Schmittlein (1984) Klein (1989) Poppo and Zenger (1998) Argyres (1996) Klein, Frazier, and Roth (1990) Provan andSkinner (1989) Azoulay (2004) Krickx ( Globerman and Schwindt (1986) Masten and Snyder (1993) Walker and Weber (1984) Gonza´lez-Diaz, Arrunada, and Fernandez (2000) Monteverde (1995) Walker and Weber (1987) Goodstein et al (1996) Monteverde and Teece (1982) Whyte (1994) Hall and Rao (1994) Mosakowski ( Nickerson and Silverman (2003a, 2003b) John and Weitz (1988 Ohanian (1994) The positive agency theory literature (Alchian & Demsetz, 1972;Eisenhardt, 1989) emphasizes the role of measurement uncertainty influencing governance choice. As different individuals organize activities into team production, monitoring of coordinated activities becomes a central problem.…”