2022
DOI: 10.5585/riae.v21i2.20953
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Transformação digital e COVID-19: estudo de casos múltiplos em micro e pequenas empresas alimentícias

Abstract: Objective of the study: To analyze the pandemic context in food micro and small enterprises (MSEs) and the digital transformations resulting from adopting new communication and sales channels. We aimed to assess how the COVID-19 pandemic affected these companies, describing its financial consequences and the digital transformations they implemented.Methodology/Approach: Multiple descriptive case studies, qualitative approach, and content analysis. Data collection consisted of semi-structured interviews, employ… Show more

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Cited by 4 publications
(3 citation statements)
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“…This enables the development of dynamic capabilities that align with DT for capturing opportunities in the dynamic digital environment. The findings of this research are also in line with the study by Oliveira et al. (2022), which investigated Brazilian SMEs and observed the importance of companies adapting to new technologies and digital channels for communication and sales in order to maintain competitiveness.…”
Section: Research Resultssupporting
confidence: 87%
“…This enables the development of dynamic capabilities that align with DT for capturing opportunities in the dynamic digital environment. The findings of this research are also in line with the study by Oliveira et al. (2022), which investigated Brazilian SMEs and observed the importance of companies adapting to new technologies and digital channels for communication and sales in order to maintain competitiveness.…”
Section: Research Resultssupporting
confidence: 87%
“…4 alimentos e maximizar a capacidade de estoque (PERDANA et al, 2020). Destaca-se também, a inovação no serviço de Delivery (entrega) e Take away (retirada de pedidos no estabelecimento) (OLIVEIRA et al, 2022).…”
Section: Transformação Digital Na Indústria De Varejo De Alimentosunclassified
“…O interesse acadêmico pelas micro e pequenas empresas (MPE) têm crescido e tornado o tema um amplo campo de estudo (Forte, Domingues, & Oliveira, 2015). Nesse contexto, há que destacar o conselho mais amplamente dispensado aos futuros empresários: escrever um plano de negócios antes de lançar seus empreendimentos (Lange, Mollov, Pearlmutter, Singh, & Bygrave, 2007).…”
Section: Introductionunclassified