Transformation of the business ecosystem model into energy enterprise’s strategy

Abstract

The purpose of the article is to characterize the relevance, structure and background of business ecosystem model working out and its implementation at energy companies and to determine the ways of its interconnected and interdependent components transformation into enterprises’ strategy. It’s proved that formation of a business ecosystem model of energy company is an activity based on combining the efforts of interested parties, which, on the one hand, is aimed to achieve business goals, meet the energy resource needs of various groups of consumers, and on the other hand, on the complying with conditions that ensure the balance of their activities for the realization of the goals of sustainable development and the development of measures to maintain the ability of the business ecosystem to preserve its structure and functionality under the influence of external factors, taking into account global energy trends and energy development strategies. The focus is maid on the business ecosystem model those components integrate business processes, natural ecosystems and people efforts. It is emphasized that the transformation is a process of fundamentally changes based on the application of transformation tools, the choice of which depends on the selected type of transformation: emergency, innovative and evolutionary. Transformation processes require stakeholders’ cooperation with, that shifts the traditional orientation of energy companies’ activities mainly from economic results and business interests to the taking into account the benefits of an ecosystem approach, which accomplish with the added value by reducing the harm to the environment as well as the creating, in some way the business opportunities. It is justified that consideration of issues of collaboration and communication in transformation acquires special importance, since the achievement ofstrategic goalsinvolvesthe interested participants and the achievement of understanding and interaction in the process of transformation business ecosystem model into strategy.