An emitter in the vicinity of a metal nanostructure is quenched by its decay through non-radiative channels, leading to the belief in a zone of inactivity for emitters placed within <10nm of a plasmonic nanostructure. Here we demonstrate that in tightly-coupled plasmonic resonators forming nanocavities "quenching is quenched" due to plasmon mixing. Unlike isolated nanoparticles, plasmonic nanocavities show mode hybridization which massively enhances emitter excitation and decay via radiative channels. This creates ideal conditions for realizing single-molecule strong-coupling with plasmons, evident in dynamic Rabi-oscillations and experimentally confirmed by laterally dependent emitter placement through DNA-origami.The lifetime of an excited atomic state is determined by the inherent properties of the atom and its environment, first theoretically suggested by Purcell [1] followed by experimental demonstration [2]. Subsequent experiments further verified this by placing atomic emitters within various optical-field-enhancing geometries [3][4][5]. Plasmonic structures have the ability to massively enhance electromagnetic fields, and therefore dramatically alter the excitation rate of an emitter [6]. However, it is well known that placing an emitter close to a plasmonic structure (< 10nm), quenches its fluorescence [7][8][9]. Analysis by Anger et al. [6] showed this is due to the coupling of the emitter to non-radiative higher-order plasmonic modes that dissipate its energy. This 'zone of inactivity' was previously believed to quench all quantum emitters. However, recent advancements have shown that an emitter's emission rate can be enhanced with plasmonic nano-antennas [10][11][12][13][14][15][16][17].Generally a single emitter placed into near-contact with an optical antenna gives larger fluorescence since the antenna efficiently converts far-field radiation into a localized field and vice versa [10,12,13,18]. This was recently demonstrated by Hoang et al. [17] who showed that a quantum dot in a 12nm nano-gap exhibits ultrafast spontaneous emission. What however remains unclear is if this enhanced emission is strong enough to allow for single emitter strong coupling.In this Letter, we demonstrate and explain why quenching is substantially suppressed in plasmonic nanocavities, to such a degree that facilitates lightmatter strong-coupling of single-molecules, even at roomtemperature, as we recently demonstrated experimentally [19]. This is due to: (i) the dramatic increase in the emitter excitation (similar to plasmonic antennas), and (ii) the changed nature of higher-order modes that acquire a radiative component, and therefore increase the quantum yield of the emitter. Modes in plasmonic nanocavities are not a simple superposition of modes from the isolated structures, but instead are hybridplasmonic states [20][21][22][23][24]. Hence, higher-order modes that are dark for an isolated spherical nanoparticle, radiate efficiently for tightly-coupled plasmonic structures [25], significantly reducing the non-radiative...