“…HRD in SMEs should not be assumed to be scaled down versions of HRD activities and practices in larger enterprises (Lai, Saridakis, Blackburn, & Johnstone, ). In fact, fundamental differences between SMEs and larger enterprises with respect to strategy, structure, and resource endowments (Josefy, Kuban, Ireland, & Hitt, ) suggest that HRD in SMEs is often informal in nature (Kotey & Sheridan, ), occurs largely through an employee's job (Geldenhuys & Cilliers, ; Matlay, ), and is largely driven by the ideology and goals of the owner‐managers (Coetzer, Wallo, & Kock, ; Koch & de Kok, ; Matlay, ; Saru, ). We largely agree with Gray and Short's (2018) recent call to pay greater attention to the issue of HRD in SMEs, and echo their call to recognize and better account for the significant heterogeneity among SMEs.…”