Transforming Advertising: Harnessing AI for Personalised Customer-Centricity

Agarwal, Tripti; Gopalkrishnan, Santosh; Kale, Vinita; Periwal, Dipti; Kulkarni, Ashish A.; Tharkude, Dhanashree; Jaiwani, Megha

doi:10.1109/ictmod59086.2023.10438160

2023 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) 2023

DOI: 10.1109/ictmod59086.2023.10438160

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Transforming Advertising: Harnessing AI for Personalised Customer-Centricity

Tripti Agarwal,

Santosh Gopalkrishnan,

Vinita Kale

et al.

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2024

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AI-Powered Personalization

Behare,

Lakhani,

Vasmatkar

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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By Customizing the shopping experience to individual users, AI-powered personalization plays a crucial role in mobile commerce, ultimately improving consumer satisfaction and increasing sales. This chapter highlights the several technologies and strategies employed in this field and gives an outline of AI-powered personalization in mobile commerce. It investigates user profiling and data collection methods, dynamic pricing and offers, personalized product recommendations AI-enhanced search and navigation. Moreover, the use of chatbots and virtual assistants. The chapter also discusses future directions and developing trends in AI-powered personalization, Additionally difficulties and ethical issues. Businesses may use AI to create engaging and tailored experiences for their customers by learning about its possibilities in mobile commerce.

show abstract

AI-Powered Personalization

Behare,

Lakhani,

Vasmatkar

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

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Transforming Advertising: Harnessing AI for Personalised Customer-Centricity

Cited by 1 publication

References 19 publications

AI-Powered Personalization

AI-Powered Personalization

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