Transforming Marketing Education: Historical, Contemporary and Future Perspectives

Brennan, Linda; Lu, Vinh Nhat; Heidt, Tania von der

doi:10.1016/j.ausmj.2018.05.011

Cited by 18 publications

(18 citation statements)

References 44 publications

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“…The marketing research was conducted by a survey method in the form of a survey of respondents [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18]. The aim of the study was to determine the strengths and weaknesses of the organization providing credit products.…”

Section: Body Of Papermentioning

confidence: 99%

Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

2020

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The gist of this article boils down to improving the efficiency of the bank’s marketing policy in a pandemic. The growing needs of buyers, the growth of non-price competition and the supply of goods and services on the market indicate the relevance of the problem of forming a marketing policy. Factors such as imperfection of market relations, inflation, low population growth rate, high level of income differentiation of the population are characteristic of the Russian market. The article stresses that it is necessary to conduct a marketing policy competently in order to ensure the return on capital and a stable position in the market. The main hypothesis is based on changing consumer preferences. The marketing research was conducted by a survey method in the form of a survey of respondents. The aim of the study was to determine the strengths and weaknesses of the organization providing credit products. A survey of consumers of credit products made it possible to determine vectors and control points when choosing a product by a consumer. This, in turn, made it possible to determine the parameters of the loan products, which need to be changed in order to increase the degree of customer satisfaction. The criteria for choosing a loan, the preferred channels for obtaining a loan and the attitude towards credit institutions that provide loans have also been determined. The article presents the activities that determine the marketing policy for future periods.

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Section: Body Of Papermentioning

confidence: 99%

Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

2020

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“…Monetary circulation, as the movement of money in cash and non-cash forms, associated with the purchase and sale of goods, as well as payment for services and works, appeared a long time ago [1][2][3][4][5][6][7][8][9][10]. Today, the functioning of any economic system is not possible without a competent organization of monetary circulation.…”

Section: Introductionmentioning

confidence: 99%

Problems and Prospects for the Development of the UK Banking System in the Process of New Industrialization and Digitalization

2021

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The gist of this article boils down to the development of British banking system in the conditions of new industrialization and digitalization. The banking system of Great Britain is characterized by a high degree of concentration and specialization of banking, a well-developed banking infrastructure, and a close connection with the international loan capital market. London is the world's oldest financial center. The English banking system has the world's widest network of overseas branches. The UK banking system is relatively independent from the credit systems of the European Union. Nevertheless, banking legislation is focused on the unification of banking law within the European Community and supervision of banking activities. In the context of the global financial crisis, the UK banking system, as in other countries, has been severely tested. The most important trend in the development of the UK banking system is the blurring of boundaries between certain types of credit institutions. The subject of the research is the UK banking system in the context of new industrialization and digitalization.

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“…Secondly, the many students who may not currently have access to placement-based WIL benefit by gaining an appropriate non-placement practical simulation WIL experience. Thirdly, employers benefit by gaining a greater talent-pool of graduates who have gained the benefits of a WIL experience – crucial given the concern from employers regarding the current overall poor skills of graduates (Brennan, Nhat Lu, and von der Heidt, 2018). Additionally, governments, as the fund provider for public universities can feel more confident that their funds are being put to more effective use.…”

Section: Introductionmentioning

confidence: 99%

Equitable Work-integrated-Learning: Using Practical Simulations in University Marketing Subjects

Chad

2020

Australasian Marketing Journal

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Work-integrated-learning (WIL) activities assist development of student skills but the often used placement-based WIL model can be problematic, particularly due to equity issues. The purpose of this paper is to investigate use of a more equitable form of WIL - namely non-placement WIL practical simulations. Case study analysed design and delivery of a WIL practical simulation within an under-graduate marketing subject. Teacher reflection, observation of students, plus survey of students generated extensive data. The student survey, containing predominantly open-ended questions, was thematically analysed. Development of relevant key student skills valued by employers was identified in the activity. Teacher reflection coupled with student feedback generated recommendations for further improving the activity. Findings suggest WIL practical simulations eliminate equity issues associated with placement-based WIL models. WIL is under-utilised and under-researched within marketing subjects. The study contributes by showing how specifically designed WIL practical simulation can be delivered equitably to benefit numerous stakeholders.

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Transforming Marketing Education: Historical, Contemporary and Future Perspectives

Cited by 18 publications

References 44 publications

Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

Problems and Prospects for the Development of the UK Banking System in the Process of New Industrialization and Digitalization

Equitable Work-integrated-Learning: Using Practical Simulations in University Marketing Subjects

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