Transforming Nigerian Maritime Business Operations through Digital Strategy Inclusion

Abstract

Experts' reports on Nigeria's economic analysis show that the maritime sector in Nigeria creates socioeconomic opportunities and contributes significantly to the gross domestic product of Nigeria but misses digital opportunities to capture more value. This article conducts a semi-structured interview with leaders and managers of maritime enterprises in Lagos, Nigeria, through content analysis, to explore how incorporating digital strategy into the business processes of Nigerian maritime enterprises can change the industry to obtain more value. The result showed inclusive values of digital strategy inclusion in transforming Nigeria's maritime business operation through integrating technology-based solutions-both soft and hardware and other digital implements. With this study, I make a step to advance discussion on technology adoption and digital strategy inclusion in maritime business operations in Nigeria for operational efficiency and to address its related influences on business activities in Nigeria. Continuous integration of technology-based solutions, workforce digital upskilling, and strict intervention and support by the government and other stakeholders directed at diminishing the impediments to digital strategy inclusion in Nigerian Maritime businesses, drive compliance, and influence change in process and management of the maritime business operation in Nigeria were recommended. The result may reinforce the awareness of business leaders, institutions, and other practitioners in the maritime sector on the essentials of digital strategy inclusion in business, help bridge the information gap in the literature, and as a decision support tool for business management and practices.

Exploring Digital Strategy as a Business Management and Transformation Tool in Developing Countries: The Nigerian Experience

“…It is evident from the findings that business leaders who are digital savvy with critical thought to ascertain where the digital value lies and what structure, approach, and systems would deliver the maximum value is essential in DCs' business management and transformation drive. Digitally savvy leaders connected more creatively with teams, made decisions based on digitally analyzed data, and improved information flow and business performance (Emelogu, 2023).…”

“…Business leaders now seek emerging tools and strategic and more efficient ways to manage and transform their businesses to obtain more value and achieve efficiency and sustainability goals. Managing and transforming businesses with Digital Strategies (DS), a combination of technological tools and well-developed business plans to tactically drive business success (Emelogu, 2023), became prevalent in the business organization's paradigm of change and sustainability.…”