Transforming OTT Digital Platform Business Using Blockchain Technology

Mohan, J. S. Shyam; Challa, Nagendra Panini; Swathi, P.; Kowshiki, Nuggu

doi:10.2174/9781681088624121010011

Cited by 2 publications

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“…This trend has been further fueled by the success of streaming services (Bilow, 2020). Consumers are becoming increasingly accustomed to “digital business models” and are seeking “pay‐per‐use payment methods” as opposed to committing to monthly or annual fees for year‐long subscriptions to specific newspapers or television channels (Mohan et al., 2021).…”

Section: Systematic Literature Review and Findings Of Blockchain Appl...mentioning

confidence: 99%

Blockchain in the age of industrial revolution: A systematic literature review using bibliometric analysis

Gupta,

Meena,

Dhir

2023

Glob Bus Org Exc

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The emergence of blockchain technology has spurred research and industrial advances, presenting potential benefits and practical solutions for various industries and their communities. Blockchain technology enables the efficient distribution, sharing, and secure storage of transactional data, leading to increased transparency and productivity in supply chains. While blockchain is seen as a disruptive technology, it is essential to explore its applicability to various industries. To this end, this study conducts a bibliometric analysis of the extant blockchain literature to better understand its potential applications. The study presents a systematic literature review that highlights the practical application of blockchain technology transfer in various industries, such as pharmaceuticals, banking and financial services, and media and entertainment.

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Section: Systematic Literature Review and Findings Of Blockchain Appl...mentioning

confidence: 99%

Blockchain in the age of industrial revolution: A systematic literature review using bibliometric analysis

Gupta,

Meena,

Dhir

2023

Glob Bus Org Exc

View full text Add to dashboard Cite

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Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms

Babu,

Elangovan

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The rise of Over-the-Top (OTT) video platforms has transformed the way users access and interact with video content. With growing competition, it is crucial for OTT providers to improve customer experience. This chapter integrates digital transformation initiatives tailored to OTT video platforms to enhance the customer experience in the agile market. The growth of OTT video platforms depends on their ability to formulate digital transformation strategies to enhance customer experience. The key digital transformation initiatives implemented by OTT platforms to enhance the customer experience are personalisation, content curation, social media interactivity, user interface optimisation, community building, technological innovation, optimisation of monetisation plans, multi-device integration, interactive initiatives, and customer support. This chapter highlights the importance of digital transformation initiatives for meeting consumers evolving preferences and demands. This chapter offers actionable guidelines for OTT video platforms seeking to thrive in a dynamic digital landscape.

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Transforming OTT Digital Platform Business Using Blockchain Technology

Cited by 2 publications

References 0 publications

Blockchain in the age of industrial revolution: A systematic literature review using bibliometric analysis

Blockchain in the age of industrial revolution: A systematic literature review using bibliometric analysis

Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms

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