Anaemia is a major public health issue, affecting 25% of the population worldwide, according to the World Health Organization. Iron deficiency is responsible for approximately half of all cases globally, with other causes including anaemia of chronic disease, other nutritional deficiencies, haemoglobinopathies, renal impairment, malignancy and bone marrow disease. In the elderly, where anaemia is even more common, the cause is frequently multifactorial. Patient blood management (PBM) is an evidenced-based, integrated, multidisciplinary approach aimed to improve clinical outcomes by effectively managing anaemia and conserving the patient's own blood, thus reducing unnecessary exposure to transfusion. PBM has the patient as the central focus, with the aim being to improve their outcomes while including them in the process. The term transfusion practitioner (TP) includes those known as transfusion nurses, transfusion safety officers, haemovigilance officers or patient blood management (PBM) co-ordinators. A key aspect of the role is driving and influencing clinical blood management activities such as PBM to help align practice to internationally recognized guidelines and standards. TP skills are a valuable asset to support patient groups and clinical settings to be targeted to achieve best outcomes. TPs know the organization and are well placed to help develop anaemia assessment and management concepts and processes, and provide education and support to promote and embed these practices. In this review, we outline the impacts of anaemia in the healthcare setting, along with different approaches to anaemia management (focussing on perioperative care), highlighting where the TP can support or lead activities.