Transition Analysis of Mobile Social Games from Feature-Phone to Smart-Phone

Yamakami, Toshihiko

doi:10.1109/nbis.2012.73

“…There are many differences between feature phones and smartphones. First, smartphones are similar to computers; users can easily access the internet or various useful mobile applications (Yamakami, 2012). Second, they often have touch screens that make them easy to use.…”

Section: Evolution Of Text Design From Feature Phones To Smartphonesmentioning

confidence: 99%

Larger Chinese text spacing and size: effects on older users’ experience

Hou

¹

,

Dong

²

,

Ning

³

et al. 2018

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With declining vision ability, character spacing and size on smartphones designed for the general population are not accessible for older adults. This study aimed to explore how larger Chinese character spacing and size affect older adults’ user experience (UX). An orthogonal experiment was conducted. The optimal range of font size (FS), word spacing (WS) and line spacing (LS) were proposed utilising subjective evaluations to investigate the correlation of eye movement data with participants perceived UX. The results showed that improvement in different aspects of UX varied when FS, WS and LS increased. Overall, participants preferred larger FS, WS and LS, however, the larger FS, WS and LS values are more likely to cause errors and slower reading speed. These results suggest that the distinct combination of size and spacing depends on the motivation, needs and situation of older people when reading on a smartphone. These findings will help designers to provide better design for the older people.

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Branding and Mobile

An

¹

,

Harvey

²

2016

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

0

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An overview of mobile's impact on branding strategy expands from discussion of chronological ages of branding to mobile's effects on the brand management function. The latter are structured around four steps of the brand management process, including planning and brand positioning, implementing branding strategies, measuring and analyzing performance of a brand, and sustaining brand equity over time and across geographic markets. With a focus on cross-platform branding and establishment of seamless mobile experience, the chapter explores various aspects of mobile's influence on branding. A strategic view on the mobile-first approach that permeates all aspects of the branding process from logo design to brand equity measurement is accompanied with real-life applications. Best practices illustrate changing perspectives in branding and include examples of how new technologies like iBeacon and augmented reality are used by leading brands. Examples are drawn from recent academic and industry studies in business and management with links to classic brand management literature.

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Branding and Mobile

An

¹

,

Harvey

²

2019

Brand Culture and Identity

0

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An overview of mobile's impact on branding strategy expands from discussion of chronological ages of branding to mobile's effects on the brand management function. The latter are structured around four steps of the brand management process, including planning and brand positioning, implementing branding strategies, measuring and analyzing performance of a brand, and sustaining brand equity over time and across geographic markets. With a focus on cross-platform branding and establishment of seamless mobile experience, the chapter explores various aspects of mobile's influence on branding. A strategic view on the mobile-first approach that permeates all aspects of the branding process from logo design to brand equity measurement is accompanied with real-life applications. Best practices illustrate changing perspectives in branding and include examples of how new technologies like iBeacon and augmented reality are used by leading brands. Examples are drawn from recent academic and industry studies in business and management with links to classic brand management literature.

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Transition Analysis of Mobile Social Games from Feature-Phone to Smart-Phone

Cited by 3 publications

References 9 publications

Larger Chinese text spacing and size: effects on older users’ experience

Larger Chinese text spacing and size: effects on older users’ experience

Branding and Mobile

Branding and Mobile

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