“…Some of this came out when discussing landownership and access. Earlier, for instance, Michael was introduced, a 60‐something African American cooperative member who commented that since he is not rich “getting into farming is a damn‐near impossible nut to crack.” Comments like this, which at best gloss over the very real challenges that conventional growers face to acquire farmland and remain in agriculture (for a review of the farm transition and adaptation strategies, see Andrade ), miss the vulnerabilities faced by this group due to the productivist and individualist ideologies that have been linked to neoliberalism (see, e.g., Dibden, Potter, and Cocklin ; Glenna, Shortall, and Brandl ). In sum, while misrecognition was documented in comments made by North Dakota respondents concerning socially distant and historically marginalized “others” (as evidenced by Larry's comments that conclude the prior subsection), this was reciprocated by some in the urban cooperative, as in comments that appear to overstate some of the privilege held by those in conventional agriculture (I return to the subject of misrecognition momentarily).…”